Every SEO marketer and practitioner always try their best to cope with Google’s algorithm updates and ensure their content ranks higher than others.
In order to rank higher, the focus is not entirely on providing value to the users, but to make sure users land on their page only. Various tips and tricks that have been used in this process may not even be perfectly justifiable as well. Still, Google is eager to penalise websites who indulge in various black hat practices.
Over the years, Google has introduced numerous updates to take care of these practices and help the users to enjoy better search experience. Whether it is content, links, local search results or mobile based SEO, Google has tried to blend with the demands of user behavior. The importance of a user and to satisfy the requirement is what this search engine giant has been putting its energy behind.
In the following infographic, you will notice the idea behind all the previous Google’s algorithm updates and several important tips on how to avoid those penalties have been presented. Every update is different in its approach, yet it all combines to just one thing: the ultimate user experience.
Infographic credit: SimpliLearn