Three Ideas for Creative Pinterest Marketing

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Are you looking for some creative ways to use Pinterest? Would you like to make stronger connections with your customers? Although many brands run creative contests on Pinterest, here are some new ways to engage audiences and build your presence. Take a look at these three ideas to use Pinterest creatively for your business:

 

1. Create a Creative Campaign

How can you get creative with Pinterest contests? The answer is simple: engages your audience in a way that makes your campaign stand out. Make it unusual or special. Other option is by looking at others. Most successful companies have unique Pinterest campaigns and sweepstakes. Adapt those strategies with your own way, which means by adding your brand’s personal touch.

 

2. Guest Pinners

Tell people to pin on special boards. Call the experts to contribute on your topic or specialty. The association between  creator and contributor benefits both of them and forms a strong relationship between the two.

Associating one contributor with one group board, as opposed to associating many contributors with one group board, can help avoid complications with content. Group boards with too many contributors and no moderators often suffer from issues such as oversharing of spam pins that aren’t relevant to the board’s topic. Consider these questions: How can your business best use guest contributors to your Pinterest boards? Which experts are in your network who could share value with your audience on Pinterest? The most important thing to keep in your mind that you want to create a valuable community on Pinterest with the help of others, not for spamming others.

 

3. Make People Get to Know Your Brand Better

This is another key point: Use Pinterest to help their audience learn more about the company. Teach your audiences everything about who you are, what you do and how you treat your fans.

This is such a great way to stay connected with your fans! These images will help engage their fans and double as testimonials. When people look at others enjoying your products, they want some, too.

It is very important to show that you care about your fans, that you want your fans to be a part of the company. This is an attitude that goes a long way toward attracting more loyal fans. A behind-the-scenes look helps customers know the employees.  Seeing what happens inside is another great way to connect with the community.

Ask yourself these questions: How does your audience want to engage with you on Pinterest? Is your conversation there one-sided? Or are you making it easy for people to get to know you?

To build a committed following on Pinterest, instead of simply pinning content and products to your boards, make an effort to help your followers learn more about your company and get them involved.

 

Make the Most of Your Pinterest Community

Pinterest offers unique opportunities to engage with your audience, thanks to the visual interactions. These are just three examples of brands using Pinterest in creative ways to engage their followers, create partnerships and build community. Expand and adapt these ideas so they will suit to your business.