Three Preliminary Steps To Prepare An Instagram Video Campaign

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Instagram Video

Here are three initial steps to prepare your video campaign on Instagram:

1. Revise Your Current Instagram and Vine Strategies

If you’ve done nothing on either Instagram or Vine, you should start revising your current strategy as soon as possible. If you are using Instagram and realizing some success in the form of engagement, analyse what it is about your content that makes it successful. Once you understand what your community responds to, update on how new video content can also be ingrained with those qualities. If you’ve established a certain photographic voice or persona, your Instagram videos will need to adhere to it.

2. Avoid Content Duplication

If you’re utilizing both Instagram and Vine, it’s likely that you have two very different communities. Obviously your Vine followers are interested in seeing videos from you, but will your Instagram followers be? It’s important not to simply transfer or duplicate your Vine activity to Instagram. You could alienate your Instagram followers and neglect those on Vine. Instead, keeping doing what you’re doing on Vine and test the response by using Instagram video. Given the unique 6-second format on Vine, it’s likely that you can manage two very different micro-video strategies at once.

3. Consider Assigning Dedicated Responsibility

Given the mobile nature of Instagram, consider delegating management to one trusted staffer – preferably someone with an artistic eye and who is in the thick of the action within your business or organization. This will allow you to produce and broadcast content quickly without the barriers and bottlenecks common among other video productions. Spontaneity tends to breed creativity.