Toyota’s ‘For A Lifetime of Good Times’ Campaign

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Have you ever wondered that an ad or campaign can become a beautiful story when it is carefully crafted? Here’s a sweet campaign from Toyota. It highlights a love story that started from a disagreement over a car park before fast forwarding to life’s big events. The ‘For A Lifetime of Good Times’ campaign, created by Dentsu Australia, is a look at a couple’s life, from their chance meeting to the birth of their first child, through the lens of Corolla ownership.

This ad is part of a push that includes online, print, outdoor and television. “I loved the idea of using familiar music that reminded me of a romcom film trailer,” said Justin McMillan, the campaign’s director. “I wanted to bring to the commercial a sense of familiarity to each of the relationship scenes. I wanted it to feel real and not fabricated so casting was crucial. It was fun to work with young actors who were very considerate of their craft.”