Our brain and background knowledge affect the way we treat our marketing approach.
In today’s infographic, we elaborate twelve amazing facts about human brain that digital marketers must use to improve their marketing performance.
Here are some key highlights:
- Aim for the gut reaction. Your subject line and header text work simultaneously to persuade people so they will open your marketing email. Use these spaces to get your point across at an emotional level. Use words that create excitement, urgency or even low-grade anxiety.
- Design for scanning. We’re not reading in our inboxes anymore. Imagine your marketing email without any text at all. If you can manage to add a story or stir an emotion with just your images, you’re on the right track.
- Make it easy to act. Consider including a face that looks toward your call to action. Close-ups work best, and eye-tracking studies show will look where they’re looking.
Here is an infographic that covers more detailed information on this topic.
