It seems like Twitter doesn’t want to miss the party.
Following Instagram and Pinterest move, Twitter analytics now are accessible for regular users. This is definitely the next step, continuing from last month’s update when Twitter released analytic dashboard for marketers, verified users and Twitter Card publishers. The initial experiment was on June when Twitter began testing its analytics dashboard to users outside of its advertisers.
The new analytics dashboard lets users see how many impressions each tweet has received, how many times other users saw the tweet on their Twitter account, the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and replies on a certain tweet. It also shows how many times users engaged with a tweet and what that engagement was.
The statistics can be obtained by visiting analytics.twitter.com.
However, there are several In order to see these analytics, your account must be at least 14 days old. It cannot be deleted, restricted, protected or suspended account. Most of your tweets should be in English, French, Japanese or Spanish.
While many social media experts are not quite sure what Twitter is hoping users extract from these new statistics, the numbers are certainly useful for brands and individuals who want to better reach a larger audience. They assume that the “regular” Twitter user simply may not care about this feature. In the past, regular users relied on third party apps for all of their Twitter metrics. Creating analytics feature for regular users is definitely an interesting move for the social media company. It just a matter of time when the analytics will be integrated into the mobile apps.