After succeeding with their Promoted Tweets, now Twitter are aiming for a new premium advertising program: Promoted Video.
Recently, Twitter has announced the beta launch of their Promoted Video feature, a brand new advertising option that allows advertisers to upload videos and track user engagement.
“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter,” said David Regan, the senior product manager of TV and video at Twitter, in one of Twitter’s official blog post.
Premium video advertising has become a promising part of online marketing. Advertisers have shown a willingness to pay higher prices for premium video advertising service, hoping that it will help the segment to grow rapidly.
Originally, the Promoted Video feature is an extension of the Twitter Amplify program, which was announced way back in May 2013 and boasted as a way for marketers to promote short video or TV clips on Twitter. Advertisers also have the option of using promoted accounts and promoted tweets.
This new advertising program will feature many of Twitter’s recent upgrades to its video offerings, including its renowned one-tap playback.