Periscope might not as popular as Facebook or Instagram. However, it can bring advantage to your business when carefully utilised.
Here’s the juicy statistics: every day, 350,000 hours of video is streamed, and Periscope alone has 1.9 million daily active users. Admitting it or not, this app and others like it have transformed social media sharing.
To get started, you need to create an account with your Twitter account or phone number (in order to get the most out of the social aspect of this platform, most experts recommend using your Twitter handle). Within the app, besides creating your own live stream, you can see a list of the people your account follows who are currently broadcasting, as well as a list of broadcasts your account attended on the last day—which you can replay. You can also view a global list of live public broadcasts and where they’re located.
Periscope offers an intimate way for viewers to watch, comment, share and interact with your live content. For more details on using Periscope, check out the infographic below.
Infographic credit: Sure Payroll