Using Twitter As A Marketing Tool Is Not An Easy Job For Brands (Infographic)

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Are you considering Twitter as an effective marketing tool? What kind of challenges are businesses facing while utilising Twitter as one of their social media approach?

The data might surprise you, but 60 percent of brands consider Twitter to be an ineffective marketing tool. They have a number of challenges (like building an audience, developing strong content, etc.) when using Twitter as a social media marketing tool, with measuring ROI as the greatest challenge.

Moreover, most brands have not used Twitter’s paid services. In fact, they were unaware that these services were available. Among Twitter features being used on a regular basis, Vine remains underutilised, despite the rise in popularity of video marketing. Check out this infographic below for all the findings from the survey.

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