“What The Phone, Australia?”: An Intriguing Catchphrase In Virgin Mobile’s Newest Ad

|

what-the-phone-australia-virgin-mobile

It looks like Virgin Mobile has a lot of fun with the ‘What The Phone, Australia?’ (pun intended) tagline on their latest campaign.

Virgin Mobile Australia has announced today the launch of a major integrated brand campaign called ‘Making mobile better’ via Havas Worldwide Australia and One Green Bean.

The company has assigned US actress, comedian and star of Glee, Jane Lynch, to star in the campaign. The ad demonstrates the most practical ways Virgin Mobile is making the mobile experience better for its customers and aim to transform some foolish mobile behaviours into  better activity.

Nicole Bardsley, Virgin Mobile’s Director of Brand and Communications, stated:

“Better than anyone, we know the power mobile phones have in bringing people together and strengthening human relationships. However, we also acknowledge that some mobile phone behaviour can be antisocial, when not kept in check! Our hope is that by Jane pointing out the humour in some of this behaviour, people are in a better position to find that important balance between what’s happening on their phone and what’s happening right in front of them.”

Here is the ad: