Whiteboard Friday from The Moz: The Greatest Myth in Content Marketing

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the-great-misconception-about-content-marketing

What is the biggest misconception about content and social media marketing these days?

In our previous post, you can see that immediate conversion and ROI is not the main goal of social media and content marketing. Sadly, the first impression that clients often tell their agency is “Okay, I’ve created great content and launched a great social media campaign. When will people come to me and buy my products?”

Many companies are aware that social media marketing needs time and dedication. Still, the above misconception has to be straightened out. In the following Whiteboard Friday, Rand Fishkin from The Moz will explain to us about the biggest myth of content marketing and reveal the truth about how things usually end up happening.