Why Do Millennials Love Video Content (Infographic)

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video-marketing

If you’re not incorporating video into your content marketing strategy because you think it’s too expensive, you’re definitely missing a valuable chance to make an impression on millennial consumers.

Today’s infographic shows that millennials are willing to spend more than $200 billion annually starting in 2017 and video marketing plays a starring role when it comes to influencing what they buy. YouTube reaches more millennials than “any single US cable network”. Google’s chief business officer also stated that the average mobile YouTube session lasts over 40 minutes. During that time, young people are watching everything from cat videos to movie trailers to even branded content. 76 percent of millennials follow brands on YouTube, and a whopping 84 percent do so on Facebook. You might wondered why this is so important. The answer is simply because 80 percent of millennials use video to help them decide which products to purchase.

Take a look at the infographic below for more useful data on the power of targeting millennials with video.

millenials-love-video-infographic
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Infographic credit: Animoto