About The Website Marketing Group Blog

TWMG Digital Marketing Blog

TWMG is a full-service web development and digital marketing agency. TWMG creates, designs, promotes and maintains web solutions for Australia’s top brands.

With more than 15 years of experience, we are proudly one of the leading digital agencies in Australia. In this blog, we will share some of our findings on how the digital industry has evolved and to help you keep up with the latest news in digital by reading this blog.

As a leader in web design and development, search engine optimisation (SEO), digital marketing, digital strategy, CRM integration and social media marketing TWMG offers services to a range of businesses; from small start-ups to the top 1000 companies across all industry and government sectors in Australia. Since 2001, TWMG have been delivering a strong return on investment (ROI) for its diverse range of Australian clients.

Please feel free to give us a call on 1300 911 772 and let our team provide the best solution for your business.

10 Copywriting Techniques To Improve Your Website And Boost Conversions


With the growth of content marketing and digital advertising, the need for quality content and compelling copy is greater than ever before. Content attracts new leads, nurturing them through the buyer’s journey, while copy converts those leads into paying customers.
However, consistently producing remarkable content and high-quality copy that converts is no easy task. Luckily, there … Continue reading “10 Copywriting Techniques To Improve Your Website And Boost Conversions”

WCAG 2.1 Update: Is Your Website Accessibility Compliant?


The Web Content Accessibility Guidelines (WCAG) were developed by the W3C, the internet standard organisation also responsible for international HTML and CSS standards. It is a mandatory requirement that all websites owned and or/operated by the Australian government departments, as well as agencies under any domain, are compliant with WCAG 2.0 to a Level AA … Continue reading “WCAG 2.1 Update: Is Your Website Accessibility Compliant?”

Mailchimp: Integration Workarounds for Shopify


On March 22nd 2019, Mailchimp removed the Shopify integration from their marketplace. This means that e-commerce websites can no longer use their Shopify data to create targeted email campaigns with the Mailchimp for Shopify app.
Both Mailchimp and Shopify released public statements regarding the removal, which centred around issues of customer data and privacy concerns. … Continue reading “Mailchimp: Integration Workarounds for Shopify”

CMS Migration: The End of Adobe Business Catalyst


Is your website currently hosted with Adobe Business Catalyst? On March 26th, 2018, Adobe announced that they were discontinuing development of their popular CMS platform Business Catalyst: Adobe is committed to delivering exceptional software and services to our customers. It’s in our nature to innovate and try new things, and it was in this spirit that we … Continue reading “CMS Migration: The End of Adobe Business Catalyst”

MODX: How to Recover from a Website Hack


Having a responsive, functional and well-maintained website is essential in today’s digital marketplace. Websites are increasingly functioning as the public and professional face of businesses, and a negative customer experience on your site could lead to a decline in your clients, leads or reputation. As the amount of business and transactions conducted online … Continue reading “MODX: How to Recover from a Website Hack”



WordPress 5.0 ‘Bebo’ is finally here! So what can we expect from the latest update?
Arguably the most significant update for the CMS is the introduction of Gutenberg, the new block-based editor. Gutenberg has been designed to make the editing process easier for media rich pages and blog posts using blocks. These blocks give you … Continue reading “WORDPRESS 5.0: WHAT TO EXPECT FROM THE NEW UPDATE”

Digital Advertising: How to Engage Australian Consumers


As digital marketing budgets increase, consumers continue to show resistance to digital advertising. Australians are embracing the digital marketplace, increasingly using their smartphones for online shopping and preferring the internet over all other forms of media. In response, marketers are allocating more of their budget to digital advertising, with over 50% of ad spend invested … Continue reading “Digital Advertising: How to Engage Australian Consumers”

The Cost of Building a Website in Sydney 2018


Running a successful business in Sydney in 2018 comes with a very different set of challenges compared to ten, or even five years ago. The advent of the digital marketplace has shifted customers and companies alike online, where competition is increasingly fierce, and a user-friendly and responsive website is essential for a sustainable business.
The … Continue reading “The Cost of Building a Website in Sydney 2018”

Creating an Effective Company Blog


The research is clear: blogging is one of the most important content marketing and lead generation strategies for businesses. 76% of B2B marketers are reported to blog regularly, while 45% of marketers consider blogging their most important marketing strategy. HubSpot’s 2017 State of Inbound Report indicated that 63% of marketers believe their greatest challenge to … Continue reading “Creating an Effective Company Blog”