Social media marketing is something that everyone is adopting. Whether it is an established business or a small- local business, everyone wants to jump onto the game of making their brand presence felt on social networks. The simple reason being – that’s where the crowd is. However, there are some common mistakes visibly noticed.
- Why are all your efforts not successful?
- Why are your Facebook and Google+ pages not so popular?
- Why are your competitors doing better on SMM?
- What pledges are you making and not fulfilling to?
There are various questions that need to be answered. Moreover, these are the ten biggest mistakes that you must not make with your social media marketing:
1. Don’t Jump Into SMM Without A Plan
Most companies might have experienced this and you could be one of them. The story goes like this: you decide to join the social network, make your profiles, load it with info, put great stuff out there to attract attention and then disappear. Within weeks, your page is converted into a empty space with followers wondering what they are doing there and some people seeking answers and getting no replies. Your social media presence soon becomes flunk.
So the first step is to have a social media marketing plan.
The plan should be comprehensive and detailed. It should build on your presence and not let it dwindle. Any plan would need:
- Time investment
- Strategy and goals
- Team for interaction
You need to keep your resources in place to have the game progressing.
2. Spamming
The other mistake people make is to throw links on the internet on all the social networks. Why post irrelevant links? They never work.
3. Multiple Profiles On Social Sites
This is another trend where a company has more than one profile on sites like Facebook and twitter – all of which link to the main website. For one thing, having more than one profile is not legally right. For another, it’s a waste. Put in efforts in one direction and get people, real people, to your company. There’s no point building loads of followers who really aren’t interested in your work and are simply connecting to build ‘following’.
4. Very Less Interaction
In many cases, profiles have updates but no participation in conversation. Lack of conversation with your clients and followers decreases value of your social presence and you don’t build on valuable relationships
5. No Real Followers
This is a big mistake – keeping an active page with lot of info but no real followers. This means you don’t really have virtual support and weakens the basis of your social existence. To avoid this, it’s important to build a slow and steady network of real people.
6. Bookmarking Randomly
Social bookmarking is important. But if you are bookmarking all sites with back-links to your website, with no real relevance, then it’s not going to work well for your business.
7. Automated Posting Of Links
Another mistake is automated posting of back-links to your website. Of course, automation eases the load on your manual efforts, but a structure is needed and randomness doesn’t pay. For the customers, you only look like just another spamming site.
8. Less Visibility
This is an interlinked factor where you seem media shy. There are various profiles that are extremely careful in a bid to be less aggressive and hence, end up going unnoticed. It’s important to be active and visible.
9. Not Spending Wisely
Social media marketing is an affordable platform which is its greatest charm. Yet, not spending wisely in the bargain is what should not happen. You may spend too much on social media ads but nothing on hiring an SEO company to do your SMO work. Isn’t that a bad choice? Why not make a balance and use your money well.
10. Your Target
And the most important is to know your target audience. Aiming in the dark may seem like you are working very hard, but in the end, results will suffer.
For more detailed information about Social Media Marketing, feel free to contact us today on 1300 008 964 or visit our social media page.