12 Tenets of Content Creation (Infographic)

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When talking about content marketing, people usually think about SEO and customers lining up to buy their products. However, such thoughts fade quickly when they are down to the improving measurable results from their actions.

It is not about creating a great content. The real issue is that most of the content we’re creating isn’t answering the questions our customers are asking. Our strategies are all wrong. It’s all too easy to go down the “dark” side of content creation, producing content that’s self-promotional, geared for driving clicks, or—worse—content that’s not really valuable to your target audience. There’s a huge difference between random people reading your stuff and a highly targeted tribe of consumers engaging with your content. Customers want what they’ve always wanted: someone they can trust.

The following infographic outlines content marketing strategy in 12 tenets, which—if followed—will have you creating content that your customers actually care about. Without further ado, let’s check it out.

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