Consistency is the key if you want to build a big brand. The repetition helps to make a brand not only recognisable but seemingly trustworthy.
People want to know what they can expect from a brand. They want to be able to rely on their favorite products to be the same every single time. That’s why brand style guidelines can help agencies and their clients to create a more consistent visual experience. Whether you’re creating product packaging, designing a website refresh, or creating a social media profile. In addition, it’s a valuable tool when passing a project off to an client’s in-house tea. They’ll know exactly how to use the brand’s elements and maintain image consistency for years to come.
In today’s post, we have gathered a few examples of brand style guides to use as inspiration for your next branding project or website redesign. Take a look at them.
1. Blue Flame Thinking
3. Johns Hopkins University
4. Consumer Financial Protection Bureau
6. Don’t Use Me!
7. Channel 4
8. Absolut Vodka
10. Government of Alberta
13. Black Watch Global
14. Google Material Design Guidelines