Australian brands are seeking to establish a big presence on Chinese social media platforms according to Andrew Collins, director of online communications agency, Mailman. The Shanghai-headquartered company has recently opened an office in Melbourne due to an increasing demand among Australian brands looking to engage Chinese customers in Australia – and in China.
Mailman’s international clients … Continue reading “Australian Brands Branch-out to Chinese Social Media”
Month: November 2011
Nissan: Facebook Comp Result Looks Very Dodgy but Result Stands
| 0 Comments |Nissan has admitted the winner of a $20,000 car who is good friends with its social media coordinator that helped run the Facebook competition appears “dodgy”, but said it was standing by the result.
The Japanese car giant has finally broken its silence two days after being heavily criticised for awarding the Micra to Zac Martin, … Continue reading “Nissan: Facebook Comp Result Looks Very Dodgy but Result Stands”
How to Test Your HTML Email Newsletter Before You Hit Send
| 0 Comments |So, you’ve come up with a HTML email design you’re happy with. Woo! Before you start mailing it out, you’re going to need to test it. There are so many email web apps and desktop clients out there with differing requirements, and ensuring that your newsletter looks great for the overwhelming majority of readers is … Continue reading “How to Test Your HTML Email Newsletter Before You Hit Send”
Where Should You Post Your Status?
| 0 Comments |Sensis Boss Senses Book Closing
| 0 Comments |IT HAS long been just a matter of time before Telstra’s traditional white and yellow pages directories felt the full onslaught of the internet, and now it’s happened. At Telstra’s investor day briefing yesterday, chief executive David Thodey and chief financial officer John Stanhope revealed a sudden slide in Sensis’ revenue that will gut its … Continue reading “Sensis Boss Senses Book Closing”
Online Marketing Seen Key to Professional Svcs Firms
| 0 Comments |Professional services firms generating 40% or more of their leads online grow 4 times faster than those with no online leads, according to [pdf] a November 2011 study from Hinge Marketing. Data from “Online Marketing for Professional Services Firms” indicates that the median 2-year growth rate was highest (63.9%) among the firms surveyed generating 40-59% of … Continue reading “Online Marketing Seen Key to Professional Svcs Firms”
Five Keys to the e-Store of the Future
| 0 Comments |The store of the future will allow consumers to shop the way they want to shop — when they want, where they want and how they want in a relevant, personalized way. Today, retailers cannot deliver on this vision due to legacy retail systems that are not nimble enough to keep up with the speed … Continue reading “Five Keys to the e-Store of the Future”
B2B Marketers Still Unsure about Social Media Strategies
| 0 Comments |Firms need more tools and technology to measure success
Although they have been slower than their business-to-consumer counterparts to adopt social media strategies, business-to-business marketers are increasingly acknowledging the value of social media.
According to research from global consulting firm Accenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very … Continue reading “B2B Marketers Still Unsure about Social Media Strategies”
10 Top Tools To Test Website Loading Time
| 0 Comments |The time in which your website uploads is crucial not only for retaining your site visitors but also for improving your online website ranking. Each and every millisecond of loading time matters.
No matter how good your site is, people don’t have patience to wait even for minutes to see if your site is loading or … Continue reading “10 Top Tools To Test Website Loading Time”
Does it Pay to Buy a Twitter Following?
| 0 Comments |Last summer, media news and gossip website Gawker published a claim by an anonymous ex-staff member of Republican presidential hopeful Newt Gingrich accusing the politician of hiring a social-media firm to inflate his Twitter following with fake accounts. Gingrich’s campaign denied the allegations, and the scandal died down relatively quickly, but not before shedding light … Continue reading “Does it Pay to Buy a Twitter Following?”