By TWMG
Ever passed up browsing through the pictures of an ugly Christmas sweater contest? Not many of us do, because even if we don’t enter the contest ourselves, the contest and pictures are amusing and interactive.
However, not only are contests an enjoyable pastime, but they can also be used as valuable tools for brands looking to … Continue reading “3 Contest Platforms to Help Brands Win”
By TWMG
There are various social media channels available, each with its own specific purpose and target. Determining which one is right for you is the key to successful learning.
Communication Channel
Blogging: WordPress, Blogger, TypePad, LiveJournal, Xanga, Open Diary, Vox,ExpressionEngine
Microblogging: Twitter, FMyLife, Tumblr, Jaiku, Plurk, Posterous, Yammer
Social Networking: LinkedIn, Facebook, MySpace, Ning, Bebo, BigTent, Elgg, Geni,GovLoop, hi5, Orcut, Skyrock
Social Network Aggregation: FriendFeed, NutshellMail
Events: Meetup, Yahoo! Upcoming, Eventful
Collaboration Channel
Wikis: Wikipedia, PBworks, Wetpaint
Social Bookmarking/Tagging: StumbleUpon, Delicious, Google Reader, CiteULike
Social News: Digg, Mixx, reddit, NowPublic
Multimedia Channel
Photo Sharing: Flickr, Zooomr, Photobucket, SmugMug, Google Picasa
Video Sharing: YouTube, Vimeo, Viddler, sevenload
Audio/Music Sharing: MySpace Music, The Hype Machine, Last.fm, ccMixter,ShareTheMusic
Livecasting: Skype, USTREAM, Justin.tv, Stickam
Reviews/Opinions Channel
Product Reviews: Epinions, MouthShut
Business Reviews: Yelp, Customer Lobby
Community Q&A: Yahoo! Answers, WikiAnswers, Askville
Entertainment Channel
Media/Entertainment Platforms: Cisco Eos
Game Sharing: Miniclip, Kongregate
Virtual Worlds: Second … Continue reading “Channels – Useful Links”
By TWMG
It’s been a long time coming. But through its partnership with Federated Media, popular blogging platform WordPress has launched an AdSense alternative dubbed WordAds. While the name is confusingly similar (at least to me) to Google’s search-based advertising product Adwords, expect the millions of WordPress users to sign up in droves. WordPress has never supported the inclusion … Continue reading “BREAKING: WordAds from WordPress Launched”
By TWMG
A Web marketer’s job can be made much easier when meaningful and valuable content is available to promote.
There is no shortage of platforms on which to promote content, or channels through which to promote your content, or ways to construct messages about your content.
But where many Web professionals fall short is in the assembling of … Continue reading “Drive Higher Engagement with These Content Types”
By TWMG
It might sound crazy, but driving increased traffic to your website through SEO and paid search may be damaging your brand, rather than helping it. SEO and paid search efforts can be valuable ways to increase site traffic, but launching these efforts without first developing a solid business and marketing strategy is risky. If done … Continue reading “Pre-Search Marketing Campaigns”
By TWMG
Democracy reigns supreme for companies that use social networking to market themselves and their products. A new study by Performics reveals that most users agree that the voicing of opinions on social networking sites can influence the business decisions of a company or brand.
Called S-Net, The Impact of Social Media, the study found that 52 percent … Continue reading “Weekend Warrior: The Impact of Social Media”
By TWMG
The encryption standard SSL (Secure Sockets Layer) should be familiar to digital workers, particularly Internet retailers. Whenever private data is in play – whether via banking, shopping, or even sharing information – SSL will make an appearance.
SSL in fact has become a core encryption technology on the Web in the past five years. Google … Continue reading “Impact of Google Search’s SSL Change”
By TWMG
Code sharing and hosting platforms, which enable designers and developers to share (and reuse_ code with team members or the wider web community, have exploded in use the past several years – hat tip to the cloud. Let’s take a look at some popular source code hosting sites. Did we miss one? Let us know – … Continue reading “Top Five Sites for Source Code Hosting”
By TWMG
After nearly six months of waiting, word is out that Google has just pushed out new PageRank values. This is the first update since January 2011 and the first since the now infamous Panda update clawed through a long list of sites. While many have questioned the value of PageRank in the past … Continue reading “PageRank Update the Most Important Ever?”
By TWMG
What does “personalisation” really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalisation” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of one-size-fits-all.
Nearly every online marketing vendor touts some form of … Continue reading “Personalisation – Web Marketing’s Holy Grail”
