By TWMG
The wildly popular blogging platform and CMS WordPress is the host to dozens of affiliate marketing sites and blogs, but for some marketers, there is a desire to take their business to the next level by making it membership or subscription based, which means finding the WordPress membership plugin that is right for them.
While there … Continue reading “WordPress Membership Plugins for Affiliates”
By TWMG
According to a new study by the Center for Marketing Research at the University of Massachusetts Dartmouth, the adoption of the most popular social media tools by the Fortune 500 appears to be leveling off, with little or no change in the past year.
Close to one third of these corporate giants are without either a … Continue reading “Social Media Failures of the Fortune 500”
By TWMG
The global economy continues to struggle and if you believe that we’re fast approaching a severe double-dip style recession/depression, expect the once staid job market to turn white hot. Those most savvy among our readers will see a very viable opportunity and might even consider launching a job board to capitalize on it.
Most of the … Continue reading “Job Board Software for Websites (Reviews)”
By TWMG
The Wall Street Journal is reporting that LinkedIn is preparing a major update to its advertising offerings, LinkedIn DirectAds. The new system will let advertisers target thier ads to users based on company size, industry, gender, job titles, seniority, age and location – significantly more granular than before.
The question for Web professionals – is it worth … Continue reading “LinkedIn’s New Advertising Platform”
By TWMG
The upcoming March issue of Website Magazine includes an article on optimization strategies for comparison shopping engines, still a largely misunderstood category and thus a market with a lot of unrealized potential by merchants. There are now hundreds of comparison sites on which retailers can list their products, and the article provides a helpful analysis of the … Continue reading “Comparing the Top Comparison Shopping Engines”
By TWMG
Email Dominates in Traffic & Conversion:
SeeWhy studied a sampling of 60,000 ecommerce transactions in February 2011 and found that not only is it the primary driver of traffic for Internet retailers, but does pretty well as a driver of conversions too.
Online marketers in all verticals go around and around as to the best source of … Continue reading “Top Source of Traffic & Conversion”
By TWMG
A favorite web-surfing habit of mine has always been visiting sites that allow me to create my own product, such as a dream-car, personalized jewelry or one-of-a-kind shoes.
These types of sites that provide the “product configurator” feature give consumers the feeling of empowerment — like a child that has just gone to the local Build-A-Bear Workshop and … Continue reading “5 Build-your-own Product Solutions for Merchants”
By TWMG
In honor of our most recent cover story on the modern elements of search engine optimization, it would prove useful to do a few case studies over the next few days to identify some of the other core elements of SEO that may have been addressed sparingly in the article. Today let’s look at how depth … Continue reading “SEO and Directory Depth Factors”
By TWMG
New estimates by eMarketer indicate that while growth continues to rise at Twitter, just 16.4 million US adults, or 9% of the adult Internet population used Twitter at least monthly in 2010.
“Twitter has continued to gain traction but at more moderate levels than we had expected,” Verna said. “Our updated figures put Twitter usage … Continue reading “So Long Twitter, Hello Facebook”
By TWMG
AffiliateBenchmarks, the affiliate research division of NETexponent, has revealed the results from its 2010 survey of the affiliate marketing industry.
The report was compiled using data from 10,000 affiliates. Networks and associations whose affiliates participated in the study include Commission Junction, Google Affiliate Nework, Performance Marketing Association, MediaTrust, LinkShare, pepperjam, ShareASale and others.
Some interesting insights can … Continue reading “Affiliate Benchmarks”
