Google likely to change listings for tourism operators after the internet giant buys Frommer’s travel guide

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Google has acquired the Frommer’s travel guides in a move which is likely to impact the online listings of travel and tourism operators in Australia.
Frommer’s is a travel guide series based in the United States which dates back to 1957, when the founder, Arthur Frommer, publishedEurope on Five Dollars a Day.
The purchase signals Google’s growing focus … Continue reading “Google likely to change listings for tourism operators after the internet giant buys Frommer’s travel guide”

If a 200-year-old flour company can nail social media, why can’t your brand?

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Too often I hear from brands (large and small, but quizzically, it generally comes from larger organisations) that they haven’t got much to say that’s interesting and therefore social media and content marketing would be a waste of time for them.
Hmmm, really?
Just when you think there are deadly boring categories out there populated with brands … Continue reading “If a 200-year-old flour company can nail social media, why can’t your brand?”