By TWMG
Making your business Google friendly so it gets picked up by Google’s search engines is “pretty easy actually”, according to Google’s chief technology advocate Michael Jones.
Jones was previously chief technologist of Google Maps, Earth, and Local Search, the teams responsible for providing location intelligence and information in global context to users worldwide.
Now as the search … Continue reading “How to get on top of Google”
By TWMG
By TWMG
By TWMG
Based on feedback from business customers, Facebook announced a few new features, including its new Page Manager app.
A shot of the new feature.
If you’re managing a Business Page on Facebook, life is about to get a little easier.
Facebook’s new Pages app for iOS is available now in the App Store. The big update: now you … Continue reading “Managing Your Company’s Facebook Page Just Got Easier”
By TWMG
By TWMG
By TWMG
Brisbane City Council has begun an audit to find 25 “digital champions” among the capital’s 50,000 businesses ahead of the launch of the city’s first digital strategy in December.
The city’s move follows the appointment in July of chief digital officer Kieran O’Hea, who has been charged with boosting technology uptake and turning Brisbane into a … Continue reading “Brisbane City wants 25 ‘digital champions’ to stimulate economy”
By TWMG
By TWMG
Integrating several marketing channels into a unified campaign is generally a good idea. When reaching out to technology purchasers—consisting of multiple decision-makers with divided attention spans—integration can be the difference between achieving real notice or being pretty much overlooked.
That was a key consideration for Hewlett-Packard Co., whose enterprise services division rolled out its “Evolve, Compete, Succeed” campaign … Continue reading “HP gets results with integrated campaign”
By TWMG
The way Gabe Zichermann tells it, Data.com (now a Salesforce.com company) was almost too successful when it applied game principles to building its contact database for sales.
“The concept was to crowd-source leads, sharing leads by uploading business cards,” said Zichermann, CEO of gamification agency Dopamine, information and blogging site Gamification Co. and a well-known blogger about games. … Continue reading “Gamification development requires precise objectives, planning”
