TWMG WILL PLAY BALL WITH SYDNEY FC IN NEW PARTNERSHIP

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TWMG WILL PLAY BALL WITH SYDNEY FC IN NEW PARTNERSHIP

The Website Marketing Group has joined forces with Sydney FC as official club sponsor.
Sydney FC star Paul Reid is also part of the exciting partnership, with direct support from The Website Marketing Group. The Website Marketing Group is very proud to provide their full-fledged commitment … Continue reading “TWMG WILL PLAY BALL WITH SYDNEY FC IN NEW PARTNERSHIP”

Creating website conversion strategies to improve ROI

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Over the last four years we have completed research with thousands of digital marketers in collaboration with Econsultancy reviewing what they are doing to improve their website conversion. There are literally hundreds of different ways to improve conversion and we know digital marketers battle to know where to start. However, based on this year’s in-depth … Continue reading “Creating website conversion strategies to improve ROI”

The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come

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Last week, Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. Similar to other filters like Panda, Google says EMD will be updated on a periodic basis. Those hit by it may escape … Continue reading “The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come”

Social Media – Fraudulent social reviews, both positive and negative, on the rise

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Brand and reputation management is considered a key element of social media marketing. But what happens when forums, blogs, tweets and “likes” are sabotaged by hackers, competitors and other villains intent on destroying a company’s reputation? As many as 15% of online reviews will be fake by 2014, according to research company Gartner Inc., which … Continue reading “Social Media – Fraudulent social reviews, both positive and negative, on the rise”

Linfox loses Facebook unfair dismissal appeal, but loss reveals key lessons for SMEs

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It’s not enough for businesses to create social media guidelines for their employees – they need to make sure they’re reasonable enough to be implemented and are then checked regularly against the industry’s fast-moving trends, a legal expert warns.
The warning comes alongside the latest development in the Linfox case concerning an employee who made remarks … Continue reading “Linfox loses Facebook unfair dismissal appeal, but loss reveals key lessons for SMEs”