Creating a Suitable Social Media Strategy for Your Business

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Strategy is the reason behind all of your social media activity. Strategy seems abstract and that is why people often go directly to tactics. Tactics feels more like real work. hold your urge to go for the up-to-dated tools and make some plans first. Very much like building a house, you shouldn’t buy materials before … Continue reading “Creating a Suitable Social Media Strategy for Your Business”

IKEA Adds Augmented Reality to 2013 Catalog

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http://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ
 
IKEA has added augmented reality to its 2013 catalog with new features that let consumers access films, interactive experience and photo galleries with their smartphones.
As the video above shows, IKEA has been putting out a catalog since 1951. Since then, it has evolved from a print vehicle to (last year) an iPhone, iPad and Android … Continue reading “IKEA Adds Augmented Reality to 2013 Catalog”

Chinese Connoisseurs Go Online to Find Luxury Goods

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Luxury goods buyers in the Greater China Region (including Mainland China, Hong Kong and Taiwan) heavily use the internet to make selections, making a sound online strategy imperative for marketers moving into that rapidly expanding market. 92% of respondents use online sources to learn about luxury products, and 81% to make a purchase decision. 72% … Continue reading “Chinese Connoisseurs Go Online to Find Luxury Goods”