Last month, we wrote about the Custom Audiences feature. It is Facebook’s paid feature which enables marketers to target their prospects based on Facebook ID, phone number or email address. Recently, this feature was expanded with “Look-alike Audiences” query, which enables marketers to find segments that generally match specific Custom Audiences on Facebook.
Facebook also announces that … Continue reading “Latest Updates on Facebook Custom Audiences”
Month: February 2013
The Social Media Missing Link in MBA Programs
| 0 Comments |Orabrush’s Successful Viral Now Goes to Dogs
| 0 Comments |
It was just about a week ago when we discussed viral marketing. Today, we’ll talk about a good example of a successful viral promotion story: Orabrush.
The story begins with the promotional video of Orabrush, a tongue cleaner gizmo. When the promotion gained a big bang success with more than ten million hits, Orabrush had a … Continue reading “Orabrush’s Successful Viral Now Goes to Dogs”
Quick Facts About Facebook: An Infographic
| 0 Comments |3 Steps to Optimise Your Social Media Marketing Strategy
| 0 Comments |Nowadays, social media embraces an enormous power of digital marketing that can give you the bigger engagement level with your customers. You can use social media to set up promotional campaigns, create viral promotions, increase brand awareness and build a fan base. However, the most important thing to care about social media marketing is to … Continue reading “3 Steps to Optimise Your Social Media Marketing Strategy”
SEO Tips For Your Website
| 0 Comments |
Okay. Let’s begin this post with an (inconvenient) fact that even though paid results are displayed higher than organic results on a search engine, organic results receive 20 times as many clicks as the paid results. What does this mean? It means that many Internet users have been “aware” on how to search, subconsciously skip … Continue reading “SEO Tips For Your Website”
7 Ways to Shape Your Employees as Brand Ambassadors in Social Media
| 0 Comments |Think about a moment when you had a customer track you via Facebook, Twitter or LinkedIn to resolve their problem or a moment when an acquaintance asking for your advice about a brand that you work for. When you encounter one of these moments, that is the time when you became a brand ambassador.
Social media … Continue reading “7 Ways to Shape Your Employees as Brand Ambassadors in Social Media”
The ROI of Social Media: An Infographic
| 0 Comments |ROI is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investment. However, in social media, ROI became such a debatable topic. More businesses are spending their effort, resources and budget into social media marketing. The question is: “How do you know that … Continue reading “The ROI of Social Media: An Infographic”
Twitter Introduced Its Ads API
| 0 Comments |On April 2010, Twitter had launched its Promoted Tweets for marketers to reach new audiences and engage with more than 200 million active Twitter users on PC and mobile devices.
And here comes the release of Twitter Ads API. The goal of this API is simple: to make it easier to manage campaigns and get more … Continue reading “Twitter Introduced Its Ads API”
Nine Most Interesting Digital Marketing Statistics in February
| 0 Comments |These statistics include consumer confidence in mobile commerce, mobile use in Australia, Instagram, online sales in February and luxury brand mobile apps.
1. The growth of consumer’s trust in mobile purchasing
The latest research has revealed that consumer willingness to purchase goods and services using their mobile devices has increased in the past year, with a half … Continue reading “Nine Most Interesting Digital Marketing Statistics in February”