Are Your Consumers Aware of Your Social Media Ads? (Statistics)

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Some consumers are noticing brands’ attempts to promote their social presences in advertising, with some media channels more likely to elicit a response than others. Respondents reported being most likely to notice brand-related social accounts in online banner ads (27.2%), but a relatively high number also notice them in TV (24.1%) and print (21.1%). Among … Continue reading “Are Your Consumers Aware of Your Social Media Ads? (Statistics)”

Sitting Too Long is Dangerous!

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http://blogs.abc.net.au/files/listen-back–sitting-is-the-new-smoking.mp3Podcast: Play in new window | DownloadMany people, especially employees who work behind the desks and computers, spend more than nine hours for sitting. In this post, Dr Anthony Golle, a chiropractor and exercise physiologist, shared some tips on posture during Spinal Health Week. According to Dr Golle, sitting is the new smoking, in terms … Continue reading “Sitting Too Long is Dangerous!”

Diet Coke’s Slender Vender: A Super Thin Vending Machine

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On 1982, Coca Cola Company had released its “new” product: A Diet Coke. It contains zero sugar and calorie. This product is addressed for people who like soft drinks, but want to keep their shape. Thus, Coca Cola Company created “special” vending machines for Diet Coke called “Slender Vender”. The vending machines are slim enough (claimed … Continue reading “Diet Coke’s Slender Vender: A Super Thin Vending Machine”

Google Checkout Will Be Officially Replaced by Google Wallet

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Google is withdrawing Google Checkout and placing its payment processing future solely on Google Wallet. They have announced it will retire Google Checkout in six months.
The news comes a week after Google announced several new features for the Google Wallet platform. This new API is designed to make it easier for users to buy physical … Continue reading “Google Checkout Will Be Officially Replaced by Google Wallet”

Facebook “People Talking About This” Top Ten List

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Although Facebook marketing involved hits and misses, the fact that its one billion users like to comment or share on discounts or promotional offers. It is not surprising when DealDash,an auctions-based Web player focusing on heavily discounted items. beating out Coca-Cola and Walmart on People Talking About This (PTAT) metric.
Facebook PTAT metric rates Facebook Pages’ posts … Continue reading “Facebook “People Talking About This” Top Ten List”

LEGO is Using Augmented Reality Technology on Its “Story Builder” App

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Here is another cool idea to refurbish an old things into something new by using digital technology. A team at Miami Ad School, brought an Augmented Reality story telling to every LEGO set around the world. Now children can grab a box of LEGOs, build the object brick by brick and then hold up an iPhone … Continue reading “LEGO is Using Augmented Reality Technology on Its “Story Builder” App”