When Internet Food Reviews Bring Sour for the Restaurants

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Many restaurant owners are already dealing with their customers’  behaviour by taking photos of their masterpieces and uploading them on Instagram (or even worse: tweeting and using flash photography in their dining rooms). However, in the modern world, where everyone is a “critic” with a smartphone, it is customer review sites that really threatening their … Continue reading “When Internet Food Reviews Bring Sour for the Restaurants”

Four Types of Triggered Email For Company Websites

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Triggered emails are emails that sent automatically, which following the actions taken by website visitors. Mostly, triggered emails have the highest open and response rates. They contribute a big element in a website’s overall marketing strategy.
Commercial websites can use a variety of triggered emails to accomplish different website goals, such as increasing traffic and generating … Continue reading “Four Types of Triggered Email For Company Websites”

Content Marketing Tips: Storytelling and Why Most Content Marketing Plans Fail

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Making a content marketing plan that does not create leads and sales for you is pointless. The sad fact is, most content marketing strategies fail because content marketers have been given bad information about “what works.”
First of all, let us get this straight: good stories don’t cause sales. Engagement does not either. High levels of confidence … Continue reading “Content Marketing Tips: Storytelling and Why Most Content Marketing Plans Fail”

Twenty Five Amazing Statistics of Email Marketing

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Email marketing is one of the most effective tactics for driving sales. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
Quality communication with your prospects and customers can get you closer to the leads. So sit back and relax. Here is the list of twenty five surprising … Continue reading “Twenty Five Amazing Statistics of Email Marketing”