Millions of websites around the world have the Facebook Like button included as a part of the “social media strategy” and just as a social sharing to website content. Next to the Facebook like button is often a number, presumed to indicate the number of times the content or page has been ‘liked’.
However, this is not … Continue reading “The Truth Behind Facebook Like”
Month: July 2013
The Case for Facebook (Infographic)
|Gmail’s New Inbox (Video)
|Started from two weeks ago, many Gmail users have been introduced to the new Gmail Inbox. The inbox itself is actually divided by a series of tabs that help to automatically filter your mail for you. It also learns as you help to define which emails are belong to which tab, etc.
You’ll start with 3 tabs, … Continue reading “Gmail’s New Inbox (Video)”
When Internet Food Reviews Bring Sour for the Restaurants
|Many restaurant owners are already dealing with their customers’ behaviour by taking photos of their masterpieces and uploading them on Instagram (or even worse: tweeting and using flash photography in their dining rooms). However, in the modern world, where everyone is a “critic” with a smartphone, it is customer review sites that really threatening their … Continue reading “When Internet Food Reviews Bring Sour for the Restaurants”
Four Types of Triggered Email For Company Websites
|Triggered emails are emails that sent automatically, which following the actions taken by website visitors. Mostly, triggered emails have the highest open and response rates. They contribute a big element in a website’s overall marketing strategy.
Commercial websites can use a variety of triggered emails to accomplish different website goals, such as increasing traffic and generating … Continue reading “Four Types of Triggered Email For Company Websites”
Blog: Your Key to Search Engine Optimisation
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Many companies believe that they can boost their websites’ SEO and then won’t need to do anything further to obtain and keep good rankings. However, these companies will likely be disappointed as Google has incorporated freshness and social media buzz into its algorithm. It means fresh content and daily updates are essential for getting high … Continue reading “Blog: Your Key to Search Engine Optimisation”
Social Media and The Workplace (Infographic)
|Many people are raving that social media is the best place for advertising and getting a lot of audiences, where others see that social media are merely a “time waster.” The truth is, the difference between social media as a waste of time and as a productive action probably is just a matter of intention. … Continue reading “Social Media and The Workplace (Infographic)”
Content Marketing Tips: Storytelling and Why Most Content Marketing Plans Fail
|Making a content marketing plan that does not create leads and sales for you is pointless. The sad fact is, most content marketing strategies fail because content marketers have been given bad information about “what works.”
First of all, let us get this straight: good stories don’t cause sales. Engagement does not either. High levels of confidence … Continue reading “Content Marketing Tips: Storytelling and Why Most Content Marketing Plans Fail”
Twenty Five Amazing Statistics of Email Marketing
|Email marketing is one of the most effective tactics for driving sales. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
Quality communication with your prospects and customers can get you closer to the leads. So sit back and relax. Here is the list of twenty five surprising … Continue reading “Twenty Five Amazing Statistics of Email Marketing”
Measuring Your Social Media Audiences
|Have you ever define the audiences of your social media marketing? Who are “consuming” your contents or who The truth is, online marketers have very limited information about who actually sees their content, thus making their audience seem invisible and difficult to estimate.
However, understanding this invisible audience can bring a huge impact both in science … Continue reading “Measuring Your Social Media Audiences”