Month: October 2013

Ten Best Practices For Building A Strong LinkedIn Connection

| By TWMG

Creating a good profile is a common thing people do when they use LinkedIn. However, since LinkedIn gives a lot of space for your previous job roles, qualifications and more, there’s an enormous overwhelming temptation to make your profile look like your CV.
Sadly, LinkedIn is designed for business connections, not just hourly or salary work.  … Continue reading “Ten Best Practices For Building A Strong LinkedIn Connection”

My Coke Reward Case Study: 5 Strategies to Create a Successful Rewards Program

| By TWMG

Loyalty programs are only effective if your customers actually use them. Your brand will get stronger the more often they interact with you. See how Coca-Cola boosted interaction with its My Coke Rewards program by switching to highly personalised and segmented emails. Their average clickthrough rate increased 46%, and member activity is up 57%.
Here is … Continue reading “My Coke Reward Case Study: 5 Strategies to Create a Successful Rewards Program”

Google Authorship Tips & Tricks: Everything You Need To Know About Google Authorship

| By TWMG

Google Authorship is the technique that makes it possible to display the picture of an author of a post or article in Google’s search results. Authorship uses rich snippets, which are small pieces of structured information (text) containing information about the author. The information contained in the snippets is provided by the author via the … Continue reading “Google Authorship Tips & Tricks: Everything You Need To Know About Google Authorship”

The Shift Of Social Media Usage Among Teenagers (Infographic)

| By TWMG

Recently, social media has gained a huge popularity, especially among teenagers. There are only 10 percent of teenagers who have not used social media. The popularity of Instagram among teenagers has increased 5 percent while Facebook is facing a 9 percent decrease in 2013. 61% teens said Tumblr is their favourite social networking site.
It’s clear … Continue reading “The Shift Of Social Media Usage Among Teenagers (Infographic)”