Google’s 200 Ranking Factors (Infographic)

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It has become a common knowledge among online marketers that Google’s algorithm is notoriously complex and dynamic.
Beginners need to know that the days of meta tags and backlinks is long gone. Google now uses at least 200 ranking factors in their algorithm, including social signals, user-interaction signals, trust and many more!
If you’d like a comprehensive … Continue reading “Google’s 200 Ranking Factors (Infographic)”

LinkedIn Tips: Why You Should Accept My LinkedIn Invitation Request

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Social networks are quickly making both the users and the masses at large confused at the same time. Why – with all the social media guides, best practices and social media tips – are these bad things increasing their reach? LinkedIn is, more or less, is still primarily for establishing and maintaining professional connections.
People have been … Continue reading “LinkedIn Tips: Why You Should Accept My LinkedIn Invitation Request”

Customer and Small Business Perception Survey

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Most small business owners will know that having a business website and social media presence is important to the business’s growth and success. The question is, are you just giving a “lip service” to this concept, or, is your website and social media outreach really delivering what customers want?
Sadly, according to the latest Web.com Consumer and … Continue reading “Customer and Small Business Perception Survey”

Ten Brilliant Tips On Social Media As A Customer Care Channel (Infographic)

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The rise of social media has brought a huge impact in the world of public relations. Most customer care and public relations officers have added social media as one of the “extra” channel for their services . However, many of them are still unaware about the importance of social media as a supportive channel to … Continue reading “Ten Brilliant Tips On Social Media As A Customer Care Channel (Infographic)”

From 20 Million Small Businesses Facebook Pages, Only 1 Million of Them are Advertisers

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Nowadays, 20 million small businesses are using Facebook Pages. However, very little of these Pages are spending money on any of Facebook’s ad products. This statement was avowed by Facebook Chief Operating Officer, Sheryl Sandberg, who shared the data during Q3 earnings call. The company’s report focused, as it usually does, on mobile and user … Continue reading “From 20 Million Small Businesses Facebook Pages, Only 1 Million of Them are Advertisers”

This Is How Your Sponsored Ads Will Appear On Instagram

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Instagram has just announced how their first ads and sponsored posts will look on their site. Earlier in the last month, Instagram told their users that ads were coming, and now the first brands to have signed up for Instagram’s advertising program, including Ben & Jerry’s, Burberry, General Electric, Lexus, Levi’s, Macy’s, Michael Kors, PayPal … Continue reading “This Is How Your Sponsored Ads Will Appear On Instagram”

Starbucks “Tweet A Coffee”

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People love sharing, especially with the loved ones. However, sometimes words are not enough. Actions and “physical” gifts are much stronger. It looks like Starbuck has seen this concept and actualised it into a creative promotion. Introducing Starbucks “Tweet A Coffee”. The coffee corporate has worked together with Twitter to launch the “Tweet A Coffee” promotion. This service allows people to send … Continue reading “Starbucks “Tweet A Coffee””