Beginner’s Guide to LinkedIn

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LinkedIn is the world’s largest professional social media that connects associates with each other and businesses with current and potential employees, all while enabling community development and content sharing. Truthfully, LinkedIn’s power lies in its ability to build authority, establish thought leadership, and cultivate a robust network. Here are some key points and statistics about … Continue reading “Beginner’s Guide to LinkedIn”

New Trends in Business: Putting Huge Amount of Cash Into Projects Regardless of Their Profitability

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Recently, Google agreed to pay $3.2bn for a privately owned four years old start-up, Nest. It specialises in smart gadgets for the home, such as a WiFi-enabled thermostat that might cut heating and cooling bills. Whether it is worth $3.2bn, no one can say. The discussion among the tech experts and in financial circles is … Continue reading “New Trends in Business: Putting Huge Amount of Cash Into Projects Regardless of Their Profitability”

Internet Retail Marketing Campaigns in 2014 (Infographic)

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It has been a decade since the birth of Facebook and other kinds of social media that revolutionised the way brands communicate with their customers. Since then, mastering the use of numerous online channels and tools to develop effective online retail marketing strategies is coveted by even the most experienced retail giants in the world. … Continue reading “Internet Retail Marketing Campaigns in 2014 (Infographic)”

The Evolution in Client-Agency Relationships since the Introduction of Digital Media (Infographic)

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Everybody should know that digital marketing is not a fad. It is a rapidly evolving channel that should be built into all of communication planning because it allows for direct and immediate interaction with customers. This infographic does a great job of showing how brands have to fully embrace digital marketing. Take a good look at … Continue reading “The Evolution in Client-Agency Relationships since the Introduction of Digital Media (Infographic)”