Melbourne Food and Wine Festival Employed Beacon Technology in Its “Explorer” Campaign

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Today, The Melbourne Food and Wine Festival has launched its “Australia’s first Bluetooth Smart Beacon” campaign which sends personalised micro-location based notifications to people who are close by to festival venues and have the Festival’s ‘Explorer’ app. If you are unaware about what a Beacon technology is, please take a look at this post, where … Continue reading “Melbourne Food and Wine Festival Employed Beacon Technology in Its “Explorer” Campaign”

Introducing LinkedIn’s “Publishing Platform”

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LinkedIn has acquired a lot of buzz among social media marketers with their ‘Influencer Program’, where prominent business figures can post public broadcasts and blog posts on their profile. This was a good thing from to vary their content base and capture unique opinion from business leaders all around the world. Recently, LinkedIn have announced … Continue reading “Introducing LinkedIn’s “Publishing Platform””

Ten Biggest Regrets in Life by Those About to Die (Infographic)

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Sometimes, many entrepreneurs and business executives forget about the most important thing in life: the life itself. Many people regret the choice they have taken (or not), until they realized that it was too late. In today’s post, The Website Marketing Group compiles ten most common regrets that people have in a nice infographic.

The Great Web Slow Down (Infographic)

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Recently, the world wide web has been  slowed down because of several reasons. One of them is the pages on the web are getting bigger and fatter each year. So, do you want to learn more about the impact behind this phenomenon and other details? Take a look at the following infographic.
 

Six Essential Things to Build an Integrated Online Marketing Strategy

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Online marketers are often rollicked whenever people discuss the latest trends within their industry, such as omni-channel marketing, new and clever ways to leverage mobile, or the advent of changes in user behavior such as multi-touch/multi-devices. Most of them want to be on the cutting edge of technology/innovation, and no one wants to feel as … Continue reading “Six Essential Things to Build an Integrated Online Marketing Strategy”

Full Report from Australia Post: “Creating Connections That Matter”

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Australia Post has surveyed over 9,000 Australians to figure out their views on advertising and the effectiveness of communication channels. All of the findings are compiled in the new report titled “Creating Connections That Matter: How Australians Want to Hear from Brands”. Click here to download the full report.
Insights include:

How receptive Australians are to advertising … Continue reading “Full Report from Australia Post: “Creating Connections That Matter””