Google is Experimenting with The New Look of Gmail Promotions Tab

|

Gmail Promotions tab may be taking on a different look to some Gmail users. Google is experimenting with a new way of displaying promotional emails that emphasizes images.
This new look, called the Grid view, puts the photo-filled messages from the Promotions tab of your inbox into a grid that emphasizes the images within the messages.

“With only … Continue reading “Google is Experimenting with The New Look of Gmail Promotions Tab”

Google Will Release the Latest Analytics Reporting For YouTube TrueView Ads

|

Google is buzzing up the report for its latest TrueView video ads format in Google Analytics. The new Video Campaigns report will be found under the AdWords section in the Acquisition menu in Google Analytics.
This report includes TrueView-specific metrics like Paid Views, Cost Per View, and Website Clicks and metric groups such as Engagement, for … Continue reading “Google Will Release the Latest Analytics Reporting For YouTube TrueView Ads”

Expert Content Has a Bigger Impact on Product Purchase Considerations Than User Reviews or Branded Content

|

Today’s consumers are not supposed to believe in branded content or user reviews when making buying decisions. Instead, they are likely to be influenced by third-party expert content providers.
According to latest research, expert content providers, like product reviews or articles from third-party websites and blogs, was 83% more effective at lifting product purchase considerations than user … Continue reading “Expert Content Has a Bigger Impact on Product Purchase Considerations Than User Reviews or Branded Content”

The #nomakeupselfie Campaign: How Could Cancer Research UK Gained £ 2 Million Donation With A Simple Hashtag?

|

At the first glance, #nomakeupselfie campaign looks like a common model of how to make a viral message on social media. However, if we take a look a little bit closer, there is another “interesting” fact: the campaign has raised more than £ 2 million for Cancer Research in UK.
Nowadays, it would be reasonable for … Continue reading “The #nomakeupselfie Campaign: How Could Cancer Research UK Gained £ 2 Million Donation With A Simple Hashtag?”

Getting to Know Google: A Brief History of the Biggest Search Engine Company in The World (Infographic)

|

Founded in California in 1998 by Larry Page and Sergey Brin, Google has evolved rapidly. The company has a vast number of Internet-related products and today, Google is one of the most successful companies worldwide with over 30,000 employees.
Google is essential in our daily lives and while it does have rivals, none will have the … Continue reading “Getting to Know Google: A Brief History of the Biggest Search Engine Company in The World (Infographic)”

Social Media News: Twitter Has Shut Down Its Music App Service

|

Less than one year ago, Twitter has launched its music app service for iOS called Twitter Music which gives you music recommendations from your friends and people you follow. However, last Saturday Twitter has announced that the company will be removing the app from App Store. For those who already own the app, the service will … Continue reading “Social Media News: Twitter Has Shut Down Its Music App Service”