By TWMG
GPY&R Melbourne is building the anticipation ahead of the 2014 AFL season its latest campaign. Promoting the new catchphrase, “‘Everything’s Possible’, the campaign suggests that “everything” can happen during this season.
The campaign itself focuses on the high hopes every football fan has at this time of year. It is narrated by Aussie actor Chris Hemsworth.
Dorothy … Continue reading “AFL New Campaign: “Everything’s Possible””
By TWMG
On our previous post, we revealed that it is natural for us to be attracted to something visual. If you agree with this, then you can easily understand why visuals have become so important to online marketers’ content strategies. The increasing popularity of Snapchat, Pinterest and Instagram provides solid proof why visual element is very … Continue reading “The Shift to Visual Social Media (Infographic)”
By TWMG
Here is a simple fact: the checkout flow is the most essential part in every type of ecommerce businesses. It’s a platform where the deal is made and all the money is at.
Now think about it for a moment: random visitors leave the site before ever entering the checkout page, while motivated buyers come to finish their … Continue reading “Ecommerce Tips: How To Create A Good Checkout Flow for Your Online Store”
By TWMG
Big data has become very popular among marketers. However, smart data has assumed the mantle as advertisers move from big talk toward the proper application of data to marketing strategies.
That’s the line from Yahoo!7 and Inivio. They have an aggregated data set and reckon it is both big and clever when it comes to attribution. … Continue reading “Yahoo!7: Big Data was Beaten By Smart Data and Optimisation”
By TWMG
When you like a Facebook Page, you’re expecting to see that particular material in your Facebook news feed, and this is not an unreasonable expectation.
However, it’s also very unlikely to happen.
Meet Derek Muller, the curator of science video blog Veritasium. He explains that the problem with Facebook is that it’s keeping things from you. You … Continue reading “The Problem With Facebook”
By TWMG
Do you want to start your own small business? Building a business either small or big from the scratch takes more than just hard work and determination. It also takes a well planned strategy. Recent research revealed that 8 in 10 small businesses fail within the first 18 months, while lack of experience in the … Continue reading “How to Build Your Own Business From Scratch (Infographic)”
By TWMG
There are problems around every corner. While they can be a good challenge, staying calm is necessary to get on with the task at hand.
Take a look at Elisa Limburg. She runs a Sydney events and marketing company, and has been put in extremely stressful situations that have tested her. For instance, in one incident … Continue reading “How To Keep Calm When in A Crisis”
By TWMG
Interested to buy vehicles, parts or merchandise off Tomcar Australia? Well, now you can purchase them with Bitcoin
One of the biggest global phenomena in the digital payment vertical now is Bitcoin. For those who are unfamiliar with it, Bitcoin is a digital or virtual currency that uses peer to peer technology to facilitate instant payments. … Continue reading “Tech News & Info: Tomcar Australia Now Accepts Bitcoin”
By TWMG
On Thursday, Google made an announcement to report if there are sites that have copied or “scraped” content and are outranking the publishers themselves. However, a tweet from a marketer pointing out that Google might be doing what it’s against got far more attention that Google’s own request.
Here is the official tweet from the leader … Continue reading “Google Has Been Implied as A “Scraper Site”, Which Brings A Lot of Retweets to the Marketer”
By TWMG
There is nothing more universal than the human response and perception of colour, along with the human emotional response to smell and music. Despite the colloquial nature of colour, the concept and understanding of colour psychology seems to be somewhat lacking and even spiritual in practice. Thus, when we choose colours for our website, we … Continue reading “The Psychology of Colours: How Colour Selection Can Greatly Affect Your Website’s Performance”
