McDonald’s Australia Facebook Page Has Reached More Than 1 Million Fans

|

McDonald’s Australia has surpassed another milestone in the social media marketing. Macca’s Facebook Page has reached more than one million Facebook Likes. Today, it is the largest Australian Facebook Page for a fast food restaurant.
Two McDonald’s latest promotional campaigns, Track My Macca’s and Our Food Your Questions, are the biggest factor behind its success. To celebrate … Continue reading “McDonald’s Australia Facebook Page Has Reached More Than 1 Million Fans”

Shoot The Cookies: A Clever Browser Extension That Scan Cookies and Delete Them For Good

|

Here is another creative campaign that has the similar vibe to Ajax Social Wipes that we posted on January. Introducing Shoot The Cookies, a Chrome extension from McVitie’s.
McVitie’s, a biscuit company from UK, has created a unique Chrome extension that might be initiated the “war between biscuits and cookies”. By adding Shoot The Cookies extension to … Continue reading “Shoot The Cookies: A Clever Browser Extension That Scan Cookies and Delete Them For Good”

Escalate Your Marketing Performance With These 40 Amazing Tools (SlideShare)

|

Today, marketing job requires the mixed abilities from some elementary HTML knowledge to simple image editing. However, there are numerous free tools to make marketing tasks easier. Do you need to focus more on more streamlined marketing strategy? In today’s post, we will share you a slide from Eric Leist, the Senior Marketing Manager at TrueLens, … Continue reading “Escalate Your Marketing Performance With These 40 Amazing Tools (SlideShare)”

Can We Trust Traditional Advertising Media Anymore?

|

Are you still struggling with traditional advertising strategy on newspaper? Here is a shocking fact: Less than 20% of Aussies trust newspaper journalists and TV reporters.
On the other hand, the rate talk-back radio presenters is only 15%. The latest research from Roy Morgan revealed that less than one in five Aussies rate TV reporters, newspaper journalists and talk-back … Continue reading “Can We Trust Traditional Advertising Media Anymore?”

The New Algorithm Update and Redesign of Facebook

|

Recently, Facebook has polished its timeline, promising a better user experience.
The average Facebook user has roughly 1,500 stories per day that could appear in their news feed and Facebook selectively picks less than 20% of those stories. The company has been preoccupied with the timeline over the past six months, releasing series of algorithm updates … Continue reading “The New Algorithm Update and Redesign of Facebook”

Google Stock Has Dropped More Than 5% The First Quarter

|

Google has announced its stock price of $6.27 per share on revenue of $15.42 billion for the first quarter. This number is lower than Wall Street’s estimation $6.44 per share on revenue of $15.52 billion. The traffic acquisition costs for the quarter was also a little bit missing with $12.19 billion, slightly below experts’ estimation … Continue reading “Google Stock Has Dropped More Than 5% The First Quarter”

Five Most Anticipated Technologies That Will Transform Our World

|

Imagine that in the future we will have a much faster computers; flexible and printable electronics; and smaller and better sensors. These things are not pipe dreams. In cloud computing and networking, the trend is towards more multiple operators between networks, higher bandwidth and more virtual services. In human interfaces, the convergence on more portable … Continue reading “Five Most Anticipated Technologies That Will Transform Our World”