Goldman Sachs Report: Australia is One of The Least Likely Countries To Win in World Cup 2014

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World Cup 2014 is near and even those who have little to no interest in soccer usually want to get involved in this four years event. Goldman Sachs had taken this seriously by processing the data all the way back to 1960 to give the most accurate possible prediction of the tournament’s outcome.
According to Goldman Sachs … Continue reading “Goldman Sachs Report: Australia is One of The Least Likely Countries To Win in World Cup 2014”

Five Most Popular Myths in Digital Business (Infographic)

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Slowly but sure, the digital business has overtaken the dominance of direct transactions. However, many people are still reluctant to use Internet as the base of their business.
With the rapid development of Internet for business and social media, the expectations for digital business are higher than ever. Yet, many companies often assume that they are … Continue reading “Five Most Popular Myths in Digital Business (Infographic)”

Coca Cola ‘The Fair Play Machine’: #ShareTheDerby

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Do you still remember our last post about an interactive, football-themed vending machine sponsored by Pepsi? Almost similar with Pepsi’s campaign, Coca Cola has created a new promotion based on football fans rivalry.
Coca Cola strikes back again with another creative campaign. Introducing Coca Cola ‘The Fair Play Machine’: #ShareTheDerby. Following its #ShareTheGood campaign series, The Fair … Continue reading “Coca Cola ‘The Fair Play Machine’: #ShareTheDerby”

Can’t Buy My Love: How To Win Your Customers’ Heart (Slideshare)

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Customers are the heart of every business and it is important for any serious businessman to win their customers’ heart.
What we will earn from customers love is traffic, attention, engagement, purchases, loyalty and referrals. In the SlideShare below, Rand Fishkin from Moz will explain how to earn from your marketing and your customers. Some tips … Continue reading “Can’t Buy My Love: How To Win Your Customers’ Heart (Slideshare)”

IGA’s Latest Campaign: “Future Soccer Stars” with John Aloisi

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One of our client, IGA, has launched its latest promotion “Future Soccer Stars”, a campaign which is designed to target local clubs and shoppers throughout the World Cup season, with a commercial fronted by retired soccer player, John Aloisi.
Created by Creative Oasis, the campaign features a commercial where Aloisi explaining what local clubs could win … Continue reading “IGA’s Latest Campaign: “Future Soccer Stars” with John Aloisi”

14 Unique Personal Traits of Amiable Entrepreneurs

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With the rise of social media these days, creating a good-looking imagery of yourself and your brand is a simple task. Yet a true, amiable personality can never be substituted with any kind of trickery.
On 1989, Stephen R. Covey has written a brilliant business and self-help book called “The Seven Habits of Highly Effective People”. In this … Continue reading “14 Unique Personal Traits of Amiable Entrepreneurs”

Macca’s FIFA World Cup Brasil Campaign

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McDonald’s has preceded its competitors by launching the World Cup-themed products and promotions.
The campaign itself revolves around a new range of meals (mostly burgers) themed according to the countries competing in the competition. The ad feature a pair of Brazilian football commentators, where one of them is overly expressive and the other is quite calm, describing … Continue reading “Macca’s FIFA World Cup Brasil Campaign”