Month: May 2014

Google Now Latest Feature Can Alerts You When You Are Near Your Must-Buy Products

| By TWMG

Google is working on another improvement. Now, the company is trying to connect the online and offline worlds with a new feature in Google Now that alerts you if you walk near a product you’ve researched online.
Imagine this situation: you’ve been looking for the perfect shoes online, but haven’t gotten around to pulling the trigger. … Continue reading “Google Now Latest Feature Can Alerts You When You Are Near Your Must-Buy Products”

How to Get The Best Result From Twitter New Design

| By TWMG

Many social media experts argue that Twitter’s new design resembles Facebook profile page. The question is, how to make this new design suits your business model.
Recently, Twitter has released the fresh and interesting improvements for the Profile section. The redesign makes Twitter and Facebook look alike, with the emphasize on the image. With Facebook’s acquisition of … Continue reading “How to Get The Best Result From Twitter New Design”

CTRs for Android and iOS Ads Have Increased, Opening More Opportunity to Newcomers

| By TWMG

Recently, the CTRs (Click-Through Rates) for mobile ads on iOS devices have reached a new level. The increasing is five times than last year. Meanwhile, the CTRs for Android were nearly three times higher.
Latest report from Fiksu revealed that 7.1 million iOS apps were downloaded daily in March, up 41 percent from a year ago. Fiksu … Continue reading “CTRs for Android and iOS Ads Have Increased, Opening More Opportunity to Newcomers”

The State of Native Media Advertising in Marketing (Infographic)

| By TWMG

Today’s online consumers are less interested in traditional, passive advertisements and more interested in active conversation ones. This phenomenon has caused the booming of native media advertising.
In native advertising marketing style, the premium content is displayed alongside with other content in similar format, thus matching both of their form and function. The main goal is … Continue reading “The State of Native Media Advertising in Marketing (Infographic)”

Instagram Is The Best Social Media Channel For Audience Interaction

| By TWMG

For those who have implemented Instagram as a part of their marketing strategy, congratulations. Recent research reveals that it is by far the best platform for marketers to interact with customers.
By looking at 2,500 posts on seven social media channels, the research found that Instagram has the highest engagement among others. Roughly, it is sixty … Continue reading “Instagram Is The Best Social Media Channel For Audience Interaction”