By TWMG
Social media is the perfect tool to sell your products….until you get carried away.
Too much selling is one of the worst mistakes in social media marketing that you’ll want to avoid. You will put yourself in a big risk of losing many potential fans if you insist on doing massive selling on Facebook. No-one likes … Continue reading “The Unspoken Rules Of Social Selling (Infographic)”
By TWMG
Facebook’s latest login numbers have increased and it seems that they bring some positive results.
This social media giant has expanded its dominance over the social login field, with no less than 55% of all social logins. For your information, a part of the social login market is when people decide to click “log in with Facebook” on … Continue reading “Facebook Has Dominated The Social Media Login Market Share”
By TWMG
Mediata, an audience management specialist, has claimed to be the first Australian company who employs geo-targeting campaigns beyond mobile after cooperating with location specialists Skyhook to drive “hyperlocal” targeting.
Skyhook’s Hyperlocal IP technology was employed by Mediata to put positioning capabilities for local targeting campaigns. The service said to have 100 metres reaching from the mobile device.
John Stones, the … Continue reading “Mediata Has Released The First “Hyperlocal” Targeting For Mobile in Australia”
By TWMG
You are not special. EVERYBODY is replaceable.
Every business person may have heard the phrase “everybody is replaceable” said at some point in their professional careers. It seems a simple and short – almost trivial – sentence, yet it can be quite “heavy”. It often discourages any loyal and dedicated employees who want to do their best … Continue reading “How To Be An Irreplaceable Individual”
By TWMG
Telstra is launching a localised mobile reward app that offers local customers more discounts and deals based on their own personal preferences.
The app, called Telstra Treats, has been developed by Vivant and was soft launched in Sydney’s CBD this month. Soon, Telstra will bring the app to small businesses in the local area and offer … Continue reading “Telstra Treats: A Localised, Geo-Targeted Mobile Reward App”
By TWMG
Great brands have similar characteristics among themselves that distinguish them from the ‘ordinary’ ones.
However, becoming a great brand is not an easy task. You will need a lot of effort and dedication. In today’s post, we present an interesting SlideShare presentation on ‘What Makes A Great Brand’. While many startups and business owners might argue … Continue reading “5 Essential Elements Of A Great Brand (SlideShare Presentation)”
By TWMG
With the coming of Facebook Paper earlier this year, Mark Zuckerberg stated that Facebook is best described as a “personalised newspaper”. Fortunately, if you follow or Like the right Pages, the articles that appear in your news feed are the most engrossing read in the world, if not exactly the most timely one.
However, Zuckerberg knows that you … Continue reading “Facebook Introduces Save: A ‘Read It Later’ Feature”
By TWMG
Social media is literally escalating to new heights, making it harder for marketers to control its power.
Nowadays, there is a social media platform for (virtually) anything you can imagine. Want to keep in touch with old friends? You have Facebook. Want to share a picture of your fancy food (and its recipe) or a beautiful … Continue reading “Social Media Statistics: Ten Amazing Social Media Facts in 2014 (Infographic)”
By TWMG
It looks like Virgin Mobile has a lot of fun with the ‘What The Phone, Australia?’ (pun intended) tagline on their latest campaign.
Virgin Mobile Australia has announced today the launch of a major integrated brand campaign called ‘Making mobile better’ via Havas Worldwide Australia and One Green Bean.
The company has assigned US actress, comedian and star of Glee, … Continue reading ““What The Phone, Australia?”: An Intriguing Catchphrase In Virgin Mobile’s Newest Ad”
By TWMG
Human resource development is one of the essential elements of a company, and in today’s post, you will learn some useful insights from the best practitioners in the employment field: LinkedIn.
Last week, LinkedIn co-founder Reid Hoffman and CEO Jeff Weiner were interviewed about human resources management. As part of the LinkedIn Speaker Series, Reid talked a … Continue reading “The Alliance at LinkedIn: How LinkedIn’s Board of Directors Manage Its Employees (Video)”
