Online Video Advertising Is Going To Reach $780 Million By 2019

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Recent study revealed that Australian online video advertising market is going to grow from $198 million in 2014, to $780 million in 2019.
The report also found the proportion of online video ads traded in Australia was also on the up. However, the majority of this trading is for non-premium usage. Increasingly, ad agencies and brands … Continue reading “Online Video Advertising Is Going To Reach $780 Million By 2019”

All Australian Metadata Will Be Stored For Two Years Under The New Law

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All Australian metadata is proposed to be stored by telecommunication companies and internet service providers for two years, under the new legislation introduced to Parliament by the Australian government.
This morning, the mandatory data-retention legislation was introduced by Communications Minister Malcolm Turnbull to the House of Representatives.

“Modern communications technologies have revolutionised the ability of people to … Continue reading “All Australian Metadata Will Be Stored For Two Years Under The New Law”

Facebook’s Mobile Switch Drops The Ad Impression By 56%

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Facebook advertising income for the last three months hit US$3 billion, despite a 56% drop in ad impressions as the side effect of social network’s focus to mobile.
The social network company has revealed its Q3 fiscal results showing that ad revenues climbed by 64% year-on-year, of which 66% came from mobile ads, an increase from … Continue reading “Facebook’s Mobile Switch Drops The Ad Impression By 56%”

The 2014 State Of Consumer Privacy & Personalisation (Infographic)

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Latest research about consumer privacy and personalisation reveals that, when it comes to their data, modern consumers across the globe are demanding transparency, relevance and convenience.
The study also shows that social login usage is exploding as more businesses use it to reconcile these concerns and expectations. Here are some key highlights:

77% of average consumers log in … Continue reading “The 2014 State Of Consumer Privacy & Personalisation (Infographic)”

Search Engine Optimisation Should Be About More Than Just Your Website

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Sometimes, marketers need to step back and focus on the big picture. You need to know how offline, social and email channels can integrate with SEO for major wins.

93% of all consumers all over the world use search before making a purchase — and on top of that, 86% of people are conducting non-branded queries. That’s … Continue reading “Search Engine Optimisation Should Be About More Than Just Your Website”

Your Email Might Be Showing Up In Google Searches

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Since the launch of Google’s new Gmail “Inbox” feature, users now able to access Gmail accounts via a Google search.
For some Internet savvy, this phenomena might not surprising, as Google is continuously experimenting and improving its services these days. Here are some keywords resulted in Gmail showing up in search results:

my inbox
gmail inbox
get inbox
show inbox
inbox from … Continue reading “Your Email Might Be Showing Up In Google Searches”

Google Fit Is The New Threat For Apple’s HealthKit

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It looks like Google has taken the recent Apple’s HealthKit issue more seriously.

Google’s big concern is proven with the release of Google Fit, a fitness tracking app for Android.
The app (which connects to your existing Google account) acts as a main dashboard for tracking your fitness records and health goals. Like HealthKit, Google Fit extracts … Continue reading “Google Fit Is The New Threat For Apple’s HealthKit”