Seven Underestimated Content Marketing Factors You Need To Know

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There seems to be a great difference between what content marketers want to achieve and what they actually measure. A survey of B2B and B2C marketers this spring has revealed that the most common goal (73%) of content marketers is brand awareness. Most of them (69%) use page views and unique visitors to measure the … Continue reading “Seven Underestimated Content Marketing Factors You Need To Know”

Customer Value Optimisation (Infographic)

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 Do you often baffled with customer management problem?
Worry no more. This post is created for those unfamiliar with digital marketing and customer management. Most of the time, marketers and entrepreneurs stuck at various levels of problem. There’s just so much to learn. From beginner to seasoned pro, marketers are all looking to get better at their job. … Continue reading “Customer Value Optimisation (Infographic)”

Social Media Checklist 3.0 For Business (Infographic)

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Many marketers are still wondering how to target the right audience on social media.
Most of them are confused by the best way to create interesting content for their audiences and engage with them. If you find yourself stumped at the prospect of using social media marketing to promote your business, the following guide can help. Follow … Continue reading “Social Media Checklist 3.0 For Business (Infographic)”

Pinterest Promoted Pin Feature Is Now Available For All Advertisers

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After the initial success with its beta advertising program, Pinterest has announced that it will expand its chief monetisation apparatus named Promoted Pin to all advertisers, starting January 1st.
The visual based social media company has introduced the program in June, which offered advertisers the chance to run pins that are targeted to users based on … Continue reading “Pinterest Promoted Pin Feature Is Now Available For All Advertisers”

Premium Social Media Content Distribution Guidebook

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Paid content distribution service is a growing market with a a lot of option to choose from, all of which point toward the same goal: delivering your content to the right viewers.
In today’s article you will find in-depth guides for navigating each of the four major social media platforms: Twitter, Outbrain, Facebook, and LinkedIn. You will … Continue reading “Premium Social Media Content Distribution Guidebook”

What Does Your Brand’s Colour Tell About Your Business? (Infographic)

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Major brands in the world are defined by their colours. Think of McDonald’s unique “M” curves, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These big names and many other companies strategically use colours in their logo, website, and product to appeal to customers. Therefore, it’s important to think about … Continue reading “What Does Your Brand’s Colour Tell About Your Business? (Infographic)”

How To Create A Kick Ass LinkedIn Profile (Infographic)

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Statistics have shown that LinkedIn marketing is 277% more effective than Twitter or Facebook for lead generation. However, many companies and brands still get frustrated before reaching success.
Your LinkedIn profile is often your first online impression as it usually shows up at the top of Google results when someone Google’s your name. It is essentially … Continue reading “How To Create A Kick Ass LinkedIn Profile (Infographic)”