The Digital Marketing Trends In 2015 (Infographic)

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Are you ready for 2015? Here is a 2015 digital marketing infographic about the top trends and prediction.
The infographic encompasses mobile, content, social and email marketing that are defining digital marketing today and are likely to have a significant influence in the future.
Here are some important points:

Mobile optimization is expected to take a big leap … Continue reading “The Digital Marketing Trends In 2015 (Infographic)”

Google Has Revealed The Actual Build Of Its Self Driving Car

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Google has announced its self-driving car back in June, but recently, the company showed the world the “first real build” of the vehicle.
According to Google, the first version was just an early “mock-up”. It didn’t even have working headlights. Since then, Google’s been improving upon the prototype by testing out different options to make the self-driving … Continue reading “Google Has Revealed The Actual Build Of Its Self Driving Car”

Local SEO Is Still Important For Business’ Longevity (Report)

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The funny thing is, there are still marketers out there that don’t “get” local search or why marketing campaigns should be localised.
There are numerous studies and reports that indicate localised display and local search campaigns (on the PC and mobile) outperform “national” or pure brand campaigns – sometimes dramatically. Despite the available weight of evidence, some … Continue reading “Local SEO Is Still Important For Business’ Longevity (Report)”

How To Track ROI With Conversion Tracking In Google AdWords

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Most business owners would like to know which of their keywords best leads to clicks and conversions. However, many of them don’t know how to do it.
The answer lies on a simple conversion tracking tool. The following free tool in AdWords can show the advertisers what happen after customers click on your ad, whether they purchased … Continue reading “How To Track ROI With Conversion Tracking In Google AdWords”