A few marketing experts in the Internet business have attempted to put together comprehensive collections of content marketing tools, still each of these attempts to have fallen short in one regard or another. Some have been limiting in the amount of tools they covered, while others have been comprehensive but have not grouped the tools … Continue reading “2015 Content Marketing Tools: A Complete List”
This British luxury fashion house is a $1.7 trillion valued business. Consumers from all over the world purchase 19 billion items of clothing each year – a third more than they bought 13 years ago – and women are disposing of four times the amount of clothes per year than they were in 1980.
The emergence of … Continue reading “Burberry: A Success Story Of Digital Transformation”
When we started the business, the Internet was a far different place. Google was threatening the digital dominance that Yahoo! had enjoyed for years, websites loaded in double or triple the time in some instances and pure-play social media networks were but a vision in the minds of technology innovators.
Things have changed dramatically since then, … Continue reading “Internet’s Most Dominant Digital Players”
In today’s selling trend, the ability to deliver an effective sales email is one of the most important step toward your success.
The phone marketing is still a critical channel, yet it is highly inefficient. It takes 22.5 dials before you can have a real conversation or transaction. As a matter of fact, Coca Cola just … Continue reading “Four Great Email Examples For Sales Prospecting”
Working alongside SEO specialists is an important part of any long term digital strategy. What many retailers need to understand is, while looking for credible specialists with proven experiences, you can get started on your own.
This post focuses on seven SEO facts retailers can learn whether they have a relationship with an SEO specialist or not, … Continue reading “Seven SEO Facts You Can Implement In Your Business”
How to deliver the best possible promised value of a content?
For those who have no idea, value proposition is the main reason why a prospect or new customer should buy from you, not from your competitors. Becoming a valuable source is very important for the longevity of your business. Learn more about value proposition in … Continue reading “Writing A Great Value Proposition (Infographic)”
Content discovery tools are very useful for content marketers. With so much being said and written about content marketing, its significance seems self-explanatory; especially in the era of Web 2.0 when search engines have focused their attention on high-quality content.
To drive sales and grow consistently businesses today must focus on content marketing as much as … Continue reading “Four Great Content Discovery Tools To Boost Your Marketing Results”
“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”
However, storytelling is not just a tool … Continue reading “Customer Journey Mapping Guide”
There is a basic underlying principle in mobile computing. First and foremost, we have to be clear in our understanding that mobile is a different platform. Although it is supposed to display the same value of information as the regular desktop, the mobile phone is a very different equipment compared to regular PC. It’s not … Continue reading “7 Common Mistakes When Creating Content For Mobile Users”
Pricing demands a lot of experience and perspective. It is perhaps one of the most difficult stages in every project. It cannot be just a business negotiation, for a major mistake in pricing often determines the success or the failure of any project. There are many types of pricing, all of which involve time and … Continue reading “A Guide To Pricing For Our Projects”