Hootsuite Has Updated Its Content Library, Making It Easier For Publishers To Manage Their Social Content

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Hootsuite has enhanced its Content Library, which is a feature that helps organisations extend their social reach with centralised, pre-approved content.
The Hootsuite Content Library can be leveraged by Enterprise users to simplify social content sharing, amplification and management. For instance, team leads can use the Content Library to manage approved social content that can easily … Continue reading “Hootsuite Has Updated Its Content Library, Making It Easier For Publishers To Manage Their Social Content”

Hashtag 101: Understanding How Hashtag Works On Major Social Media Channels

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A hashtag is the biggest feature social media bring over the past decade. It was born to address the need to organise and make sense of the overwhelming pieces of information in the vast social media world.
Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. In today’s … Continue reading “Hashtag 101: Understanding How Hashtag Works On Major Social Media Channels”

Six Simple Tips To Create SEO-Friendly Copy For Small Businesses (Infographic)

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SEO is a big word for small to medium businesses.
Most SMBs and startups think that SEO costs a lot of their marketing budget, making them hesitate to invest some cold cash for it. The fact is, search engine optimisation has gone through a lot of changes in the past few years. Instead of just publishing … Continue reading “Six Simple Tips To Create SEO-Friendly Copy For Small Businesses (Infographic)”

Five Practical Tips To Improve Your Video SEO (Infographic)

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If you observe various viral media on the Internet, you will notice that most of them are video content.
However, your video content doesn’t automatically become viral by itself. You have to learn how to optimise them. You have to set a goal in your mind: to get your video seen by as many people as possible. Here are some … Continue reading “Five Practical Tips To Improve Your Video SEO (Infographic)”

Four Simple Steps To Implement Design Thinking Into Your Content Strategy

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Do you want to create a successful and stable content strategy? Then you need to consider about design thinking.
Despite its name, “design thinking” has little to do with slick fonts or pretty color palettes. The process was popularized by David Kelley, the co-founder of IDEO, an innovation consultancy known for producing a parade of groundbreaking … Continue reading “Four Simple Steps To Implement Design Thinking Into Your Content Strategy”

Social Media Automation And Why You Need To Consider It More Seriously

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Most marketers feel 24 hours a day is not enough for them.
Their to do list keeps getting longer and longer and their stress levels are rising. Something needs to get pushed back. Social media is on the chopping block. Even though you know it has long term benefits, right now it feels like a pretty low priority. … Continue reading “Social Media Automation And Why You Need To Consider It More Seriously”

16 Top Marketing Hacks To Optimise Your Business

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Marketing world is filled with complex jargons and overwhelming tasks.
Still, there are some quick tips and life hacks you can try to simplify it. In today’s post, The Website Marketing Group compile 16 most useful marketing hacks categorised in three major clusters.
Personal Productivity & Management Hacks
These are very quick and deliberate practices that you can … Continue reading “16 Top Marketing Hacks To Optimise Your Business”