Pinterest Introduces Keyword Selection and More Informed Optimisation Options

|

Pinterest is notorious as one of the most difficult social media platform to optimise. However, latest news from Pinterest seems to bring a small light ray for marketers.
Ahalogy, a Pinterest Marketing Developer Partner, has just launched a technology that allows social media marketers to optimise their content on the popular visual pinboard by leveraging suggesting … Continue reading “Pinterest Introduces Keyword Selection and More Informed Optimisation Options”

Six Great Tips To Create Mobile-Friendly Content (Infographic)

|

The days where owning a website was sufficient for promoting your business products and services have passed. Today, it doesn’t matter how big the amount of time and effort that you put into creating the website, failure to make your content accessible can make you lose valuable clients/customers.
If you surf the internet, you’ll come across hundreds … Continue reading “Six Great Tips To Create Mobile-Friendly Content (Infographic)”

YouTube Tips: Choosing Between Free and Paid Promotional Ads

|

Just like when you use Google search for advertising, you have both free and paid advertising options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid alternative is using AdWords for video.
Now, It is possible for marketers to combine free and paid YouTube promo methods in a campaign. The … Continue reading “YouTube Tips: Choosing Between Free and Paid Promotional Ads”

Four Tips for Online Marketers Implementing User Generated Content

|

User-generated content (UGC) is not a brand new concept in the marketing industry. However, most digital marketers rarely treated UGC as an exciting way for engaging with consumers, building brand awareness, and gathering customers’ loyalty. With the recent acquisitions of multi-million dollar content companies like Instagram and Tumblr, major names in online business are further … Continue reading “Four Tips for Online Marketers Implementing User Generated Content”

Longform or Shortform Content? The Answer Might Surprise You

|

Few months back, there was a debate that has been blowing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion concerning the topic.
For clarity, longform means articles, white papers and e-books of 2,000 words or more, … Continue reading “Longform or Shortform Content? The Answer Might Surprise You”