The Power of Pinterest: Why You Need to Care? (Infographic)

|

Pinterest is the fastest-growing social network. Its user-base includes millions of wealthy, brand-hungry consumers who are ready to buy.
The fact is, Pinterest users buy more frequently than users on any other social network, whether they’re shopping online or in a store. On top of that, Pinterest users also spend more money per purchase than any other … Continue reading “The Power of Pinterest: Why You Need to Care? (Infographic)”

Deconstructing User-Generated Content in 2016

|

At its best, UGC (user-generated content) appears to be an easy win for the marketing world, where genuine, satisfied customers publicly and voluntarily sharing their positive interactions with your brand have a compelling authenticity that money can’t buy.
A recent survey of 2,000 consumers has found that 66% of people prefer to hear brands’ stories from … Continue reading “Deconstructing User-Generated Content in 2016”

Over 40 Percent Users Will Start With A Local Search

|

In today’s modern age, buying decisions don’t come as simple as you might ever imagine. The way how people purchase things is typically involve multiple site categories and several devices.
What we widely call “local search” is only a small part of a SEO strategy. On the other hand, finding local content and making offline purchase decisions is a … Continue reading “Over 40 Percent Users Will Start With A Local Search”

15 Luxury Brands Who’ve Done Content Marketing Correctly

|

Being a luxury brand, creating an effective and relevant content marketing strategy is not automatically easy.
While social media proposes accessibility, luxury brands tend to keep a sense of exclusivity. They often reaffirm their position as an elite, full of aspiration force to be reckoned with (like how Chanel follows no one on Twitter). However, nothing conjures up a … Continue reading “15 Luxury Brands Who’ve Done Content Marketing Correctly”

11 Wonderful Content Curation Tools You Need To Use

|

For those who are still unfamiliar with the concept, content curation is the process of finding relevant information about your audience from a variety of sources and sharing it strategically through your communication channels.
The need for great content curation apps has never been more urgent. There are simply too many social networks, news feeds, emails, and infographics … Continue reading “11 Wonderful Content Curation Tools You Need To Use”

4 Ultimate Hashtag Tips for Medical Crowdfunding

|

Crowdfunding is the community support system in the technological era, with everyone from tech startups to filmmakers turning to these sites to reach their goals.
On a more personal level, crowdfunding has also become the solution for families trying to pay the bills when medical expenses get out of control. Unlike artists, innovators or tech sector entrepreneurs; families … Continue reading “4 Ultimate Hashtag Tips for Medical Crowdfunding”

The Relation of Cloud Computing and IoT in 2016

|

If you’re among the elite IT executives (where the most informed about the upside opportunities for digital business transformation), then 2016 is the year where you’ll likely make a quantum-leap over your competitors.
However, if you still think that your industry is ‘excluded’ from the current global market disruptions, then perhaps you should ponder this thought. … Continue reading “The Relation of Cloud Computing and IoT in 2016”