By TWMG
Believe it or not, driving traffic to your website isn’t enough to sustain your business.
In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimisation, or CRO, to convince said traffic to complete a desired action. In some cases, these optimisation techniques might be as basic as changing the color of … Continue reading “24 Great Tools for Conversion Rate Optimisation”
By TWMG
Hook Your Readers Right Off the Bat and Earn Long-Lasting Search Engine Love.
Contrary to what some may believe, creating quality content and driving traffic to your site are not separate entities, nor competing tactics. Far from competitors, content and SEO are actually inextricably linked. Content without optimisation will languish and die. And SEO without content is… … Continue reading “Five Proven, Tested, Must-Do SEO Power Tips”
By TWMG
Consistency is the key if you want to build a big brand. The repetition helps to make a brand not only recognisable but seemingly trustworthy.
People want to know what they can expect from a brand. They want to be able to rely on their favorite products to be the same every single time. That’s why brand style guidelines … Continue reading “14 Great Examples of Brand Style Guides”
By TWMG
In this post, you’ll find the role of quality in SEO and how to optimise it for better rankings.
1. Quality and Google SERPs
The place of quality in Google’s ranking algorithm
What do we know about how Google ranks webpages in its SERPs? Very little for sure. Still, everyone can agree that there are 2 major factors … Continue reading “Measuring Site Quality: Google’s Ranking Signal Deciphered”
By TWMG
QR codes might seem old school in the fast-paced world of digital marketing. However, in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
The success of QR in China is mainly due to the country’s popular mobile messaging platform WeChat. Each time the app is downloaded, a QR code … Continue reading “WeChat Wallet Utilises QR Codes For Digital Transaction”
By TWMG
If you’re not too familiar with Google Analytics, trying to find out how it works can be a little daunting task. With so much data available to look for, it’s hard to know where to look to find the most important metrics.
Marketers that want to better understand their audience, and strengthen their marketing strategy, need … Continue reading “Google Analytics 101: How To Optimise Your Marketing Strategy”
By TWMG
In today’s post, we’ve prepared a list of the top digital tools to grow your business.
It makes sense to think that the “best” ways to get job done is by constantly relating it in regards of ROI. However, how many of us actually consider ROI on everything we do?
With that in mind, here is a collection of tools to … Continue reading “70 Practical Digital Marketing Tools to Grow Your Business”
By TWMG
Social media marketing would never be fully optimised without relying on advertising.
The statistics are strong enough to back up the above statement. What makes social media advertising so powerful is the fact that it is not only do they take advantage of the popularity of social media platforms, but they also have a way of getting businesses to their … Continue reading “Social Media Ad Dimension Cheat Sheet (Infographic)”
By TWMG
Whether you are starting a new business or scaling your business to new heights, these are some of the most useful entrepreneur resources you will ever need.
In this post, you will find a great resource list for all your entrepreneurial needs. This is a huge list of blogs, tools and general resources that could be useful … Continue reading “120 Top Resources for Aspiring Entrepreneurs”
By TWMG
There are two ways to get seen on Google: paying for ads that will display on top of search results or investing in search engine optimisation (SEO).
If you choose to go the advertising route, it’ll cost you at least $1 to $2 per click, but it can be more than $50 per click. In fact, the … Continue reading “Should You Hire An SEO Agency?”
