Facebook Post Optimisation: Is It Even Possible?


Facebook’s Head of Product for News Feed Adam Mosseri has given an excellent in-depth explanation of how the News Feed works and how the algorithm decides what content to serve to each user.
However, there was one point that raised an important question which Mosseri didn’t elaborate upon in his notes. When discussing the key elements that Facebook … Continue reading “Facebook Post Optimisation: Is It Even Possible?”

VietAir ‘Bikini Stewardess’ Will Make Vietnam’s First Woman Billionaire


A Vietnamese entrepreneur who has made a fortune by staffing an airline with women in sexy bikini attire is on her way to becoming Vietnam’s first female billionaire.
VietJet Air CEO Nguyen Thi Phuong Thao’s idea of dressing up the airline’s flight attendants with sexy outfits is about to pay off big time. Her fortune is expected … Continue reading “VietAir ‘Bikini Stewardess’ Will Make Vietnam’s First Woman Billionaire”

Google : “YouTube Offers Better ROI Than TV Ads”


Google has released a report that says ads on YouTube give marketers a better return on investment than expensive TV commercials.
The study is based on analysis across eight countries and shows that four out of five times YouTube ads were more effective than their TV counterparts at driving sales. According to the report, Google advises that … Continue reading “Google : “YouTube Offers Better ROI Than TV Ads””

The 75+ Practical SEO Checklist (Infographic)


One of the most important things about running a successful website is the meticulous implementation of actionable search engine optimisation (SEO) strategies.
However, thanks to Google’s extensive list of more than 200 ranking factors, it difficult to pick and choose the ones which will give the most beneficial outcome. Still, when it comes to SEO, there … Continue reading “The 75+ Practical SEO Checklist (Infographic)”

How To Create A Successful Customer Onboarding


The notion “customer onboarding” has come up a lot lately. This is a great momentum, since having a poor onboarding experience for your customers can pretty much kill your business growth.
The first in-app experience your customer has with your product sets the tone for your relationship, and if it’s confusing, overwhelming, or otherwise puts up … Continue reading “How To Create A Successful Customer Onboarding”

Design School’s 1 Million Traffic Project (A Case Study from Canva)


How did Canva increase Design School’s traffic to 1 million visits? You’ll find the answer in this post.
Here’s the secret: it doesn’t need much. What you really need is nothing more than a tweak here and there to take it to that next level.

A look at the Design School— from launch to now
The screenshot below, taken from … Continue reading “Design School’s 1 Million Traffic Project (A Case Study from Canva)”

10 Facebook Updates in 2016 That Might Appeal You


Not every Facebook announcement is memorable. Some F8 (Facebook Developers Conference) events have left marketers disappointed. However, F8 2016 provided hit after hit after hit to help the publisher.
Facebook announced a whole lot of stuff. A whole lot of good stuff. However, this post is going to focus on the changes made that help publishers. Here are … Continue reading “10 Facebook Updates in 2016 That Might Appeal You”

13 Effective Habits of Self-Made Millionaires


All self-made millionaires had to start somewhere.
Much of their transformation from ordinary to seven-figure status can attributed to “rich habits,” a term coined by Thomas C. Corley, who spent five years researching the daily habits of 177 self-made millionaires.

“From my research, I discovered that daily habits dictate how successful or unsuccessful you will be in … Continue reading “13 Effective Habits of Self-Made Millionaires”

How Will Digital Marketing Change in 2016 (Infographic)


While marketers are awash in toolsets and platforms, finding and knowing your true customer is more challenging than it’s ever been. Technology continues to advance, but marketers are increasingly trying to refocus on what counts: people. Take a look at the following infographic to see how digital marketing industry has changed in 2016.

Infographic credit: Signal

Case Study: Jabz Kickboxing Studio Successful Facebook Campaign


In 31 days, Jabz Boxing Studio has generated 427 unique leads.
It’s not a pipe dream. There are some supporting elements, including:

Ad campaigns
Landing page

In today’s post, we will discuss each element,  so you can learn how to create a personally customised Facebook campaign for your business. Let’s start with:
Making an Offer
As a fitness studio, it’s always … Continue reading “Case Study: Jabz Kickboxing Studio Successful Facebook Campaign”