The decision whether or not keywords in domain names positively influence a website’s search rankings has been debated for long, long time.
While that debate will likely continue for some time, there is some definitive proof that the share of keyword domains in the search results has decreased continuously in recent years. In its 2015 Google ranking … Continue reading “Do Keywords On A Domain Name Still Matter?”
Month: July 2016
Email Marketing Heat Maps (Infographic)
|There is a lot of controversies regarding the use of heat map analysis on websites. However there is relatively little about using it to analyse marketing emails.
Many companies spend a good chunk of their marketing budget on email marketing only to be underwhelmed by the results. There is often little to none actionable data that gives … Continue reading “Email Marketing Heat Maps (Infographic)”
Instabilia: The “Instant Memorabilia” Campaign from NRL
|The latest campaign from NRL has taken a seriously cool turn.
Introducing Instabilia, a real time activation that offers NRL fans the opportunity to own their personalised State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction.
Instabilia items are generated in real-time through … Continue reading “Instabilia: The “Instant Memorabilia” Campaign from NRL”
Becoming A Skillful Gmail User (Infographic)
|If you use webmail for your daily working needs, chances are you’ve done the wise thing and opted for Gmail – arguably the most useful email service on the internet.
Aside from combining your inbox and sent mail into a narrative thread, Gmail’s integration with many of Google’s other handy services make it a can’t-live-without organizing … Continue reading “Becoming A Skillful Gmail User (Infographic)”
How To Know What Your Audience Base Really Like Before Taking The Plunge
|The internet is practically flooded content. Take a look at WordPress, for instance. Every month, users produce 59.3 million new posts and 48.4 new comments!
Needless to say, creating content that stands out00 from the crowd and resonates with your audience is a serious challenge. Your task is getting harder as more brands finally realise the potential … Continue reading “How To Know What Your Audience Base Really Like Before Taking The Plunge”
8 Common Content Writing Mistakes You Need To Avoid At All Cost
|When it comes to content writing for website, you need to be informative. Moreover, it should be engaging and appeasing to the taste of your target audience.
However, there are certain mistakes that make your content less appealing to the reader. The irony is that you don’t even realise what your mistakes are. Here, we have outlined common yet ghastly … Continue reading “8 Common Content Writing Mistakes You Need To Avoid At All Cost”
The Top 5 Global Mobile Gaming Trends (Infographic)
|Whether you’re into gaming or not, there is definitely a growing popularity of the mobile gaming.
Recently, the explosive growth of Pokemon GO has underlined that a huge amount of people are interested in games, mobile games in particular, making it a huge opportunity for brands to reach their audiences.
To get a better idea of the popularity and impact of mobile … Continue reading “The Top 5 Global Mobile Gaming Trends (Infographic)”
Five Amazing Tools For A Marvelous Instagram Profile
|Instagram is no longer all about posting photos and cool filters. More than that, it has evolved to become a complete visual portfolio for your brand.
As such, brands need to be giving their followers a true taste of what they’re about by presenting a cohesive profile that can complement their brand ethos as well as their aesthetics.
In the era … Continue reading “Five Amazing Tools For A Marvelous Instagram Profile”
Hack Guide To Growing Your Business (Infographic)
|When it comes to growth marketing, there are only a few reliable guides for digital marketers to refer. That’s why many entrepreneurs unfortunately forget to incorporate the most important elements of a successful growth hacking strategy.
One of the biggest mistakes that online businesses make about growth marketing is to underestimate the power of great value … Continue reading “Hack Guide To Growing Your Business (Infographic)”
100 Conversation Starter Tips For Any Situation
|Whether you love networking or not, meet-and-greet is part of your job. After all, salespeople who can network successfully have a better chance of developing new leads, scoring introductions, and boosting their company’s name recognition.
However, just because networking is highly effective, doesn’t mean it will be easy. Most people are constantly racking their brains for random topics to fill the silence, … Continue reading “100 Conversation Starter Tips For Any Situation”