360-degree digital marketing strategy is one of the most popular marketing philosophies around right now. However, what does it really mean and how can you do it?
In short, a 360-degree approach is all about taking a broad and all-encompassing view of your entire customer journey, from discovery to purchase, across multiple devices and touch points.
Here are some highlights:
- SEO: Search Engine Optimisation (SEO) is all about making tour website as visible as possible through search engines. It’s a great way to increase the amount of free, organic traffic and can help you reach customers who are looking for your products or services.
- Social Media: Did you know that social media has a 100 percent higher lead-to-close rate than outbound marketing methods. Social media is one of the most powerful tools in the B2B marketer’s toolbox. It’s a fantastic platform to engage with existing and potential customers, strengthen relationships and raise brand awareness.
Infographic credit: wheelhouseadvisors.