4 Tips To Unlock Your Personalised Marketing (Infographic)


Creating a personalised marketing is an important topic for online brands.

It’s not being effectively addressed by brands. Though many companies understand the need to engage web users in a personalised way, neither consumers nor marketers feel this is happening. 74% of web users say sites aren’t designed for their needs, 72% reject impersonal, one-size-fits-all marketing, and 58% say companies should tailor their discount offers to the individual shopper. Marketers are aware of the desire for personalisation, but 60% acknowledge the issue is a struggle for their organisation.

Clearly, brands are not personalising their web experience in the way consumers want. Take a look at the infographic to learn more!


Infographic cr4edit: MDG Advertising

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