Come October and brands plunge right into marketing their products and services for Halloween.
Latest research found that Halloween spending will reach $8.4 billion this year on decorations, candy, costumes and even the odd visit to a haunted house. The best Halloween campaigns last year were clever promotions and contests with a heavy focus on video.
How about this year? Well, here we go again. In today’s post, we’ll share five tips and tricks (plus treats) that you can put in your bag to create a great social media campaign for your brand.
1. Redecorate Your Online Profiles
We all remember the thrill of seeing storefronts all decked out for Halloween (just like Christmas and other holidays). It’s a spooky and fun atmosphere to experience, no matter what product you are buying. People love it and a well-decorated store can be just enough a nudge to keep customers in your store for longer to make a sale.
You can spruce up your social media profiles in a similar way. Add a splash of Halloween by changing the color scheme of your cover photos or adding some spider webs and pumpkins. If you have a developer at hand, add the same graphics to your website or app for extra impact (just remember to take them off when the season ends).
2. Use “Spooky” Photos
Visual content like images, GIFs and videos grab the attention of social media audiences much better than plain text and link previews. Special occasions like Halloween allow businesses of all sectors and sizes to loosen up a little bit and have some fun. So it’s obvious we should take advantage of this opportunity, right?
There are several ways to approach this on social media, here are some fun and easy ideas for your Halloween-themed content:
- Go wild with Halloween puns on Twitter
- Pick a color or theme (monsters, carnival, kid-friendly) and run with it
- Create spooky images and post one every day
- Add fun illustrations to existing shots of your products
- Take pictures of your team in their costumes
- Fright night Facebook cover for Halloween
3. It’s The Perfect Time To Bring The Seasonal Offers
It’s Halloween and your customers (existing and potential) may expect discounts. These can be an all-out sale, a small sum off the next order or a holiday-themed freebie with every order over a certain amount.
You can create more engagement for your offers using social media. Try doing a Halloween themed giveaway on Facebook or polls on Twitter. Ask questions about autumn or the holiday and reward all participants with content along the way. Once you establish the winners, make sure that you send them their unique promotional codes and gifts.
4. A Photo Contest Never Hurts
It might be cliché, but it never gets tiresome. Halloween gives everyone the chance to wear silly costumes. Embrace it and host a photo contest on social media – it’s a fun way to engage with your followers.
In addition to costumes, you can also opt for food creations, decorated rooms or spookiest things and places. Remember, every social media campaign must link back to your brand, mission or product – so the type of the contest must be relevant. Set a campaign specific hashtag and offer fun rewards throughout the competition with the main prize announced on the morning after Halloween.
You can also host the contest on a smaller scale in your own office. Ask the team to dress up, then create a poll on Twitter to find out which costume your followers like the most. Similarly, you can hold a bake-off, play fun games and document it on your Instagram – all in the great effort to humanize your brand in a fun way.
5. Be Helpful and Give Advice
Now, if you are not big on discounts, dressing up (or down) and you are not planning on scaring your clients, well, you just might go with the safe choice of some other treats, like providing some relevant advice.
The type of advice you share heavily depends on your business. You can give actionable tips or talk about safety and health in relation to Halloween and/or autumn. For example, if you are a digital agency, you can give tips on the area of your expertise in relation to the holiday. If you are in the food industry, you can create your recipes and share them on social media to take advantage of the extra traffic. If you sell security systems, talk about the darker days and the need to take good care of your home and possessions. The list really does go on and on. Try for yourself.