5 best website usability testing free tools and services

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1. Usabilla

 

 

Usabilla is a free usability testing tool that helps you  improve the design of your website, mockup, sketch or image. With Usabilla you can track and visualize users clicks and also perform qualitative analysis asking single users specific questions like: “Which element of this page attracts you the most?“. Throughout the whole process, your users can provide you written feedback on specific content components they find ambiguous or difficult to utilize. At the end of the test, you get a detailed report which collects all the data and insights gathered. Usabilla is available in 16 different languages.

http://usabilla.com/

  1. Testing approach –  One or multiple user
  2. Analytics –  Yes
  3. Recording of user behavior – Yes
  4. Usability report – Yes

2. Loop11

Loop11 is a usability testing tool that involves actual users to analyze and review your website. Loop11 is free for one website usability test; you just need to provide a simple task to a user and then let Loop11 start tracking and visualizing user interaction. At the end of the usability testing session, you can access comprehensive reports that show task completion rate, time spent on each task, common fail pages, paths and a detailed analysis displaying the path followed by the user.

http://www.loop11.com/

  1. Testing approach –  One or multiple user
  2. Analytics –  Yes
  3. Recording of user behavior – Yes
  4. Usability report – Yes

3. Fivesecondstest

 

Fivesecondstest is a free tool to run usability tests on your website so that you can identify design ambiguities or interface issues. You can upload a screenshot of your web pages and then ask users which part of your design they liked most or ask them to click on specific parts of your design and share their feedback. You can either rely on invited guests or make your design public for random user evaluation. Once you get you are finished with your usability test, you get a detailed report to review the results. No live annotation.

http://fivesecondtest.com/

  1. Testing approach – One user
  2. Analytics -No
  3. Recording of user behavior – No
  4. Usability report – Yes

4. Google Analytics

 

Google Analytics is a free web analytics solution that you can also use to test the usability of your website. By gaining automated insights and data about your users and their browsing behavior you can generate custom reports that will help you evaluate if your website is really useful and easy to navigate. You can even enhance all data charts and graphs on Google Analytics by using written notes that will help you focusing on specific items or sets of data. Google Analytics requires a Google account.

http://www.google.com/analytics/

  1. Testing approach -Automatic
  2. Analytics – Yes
  3. Recording of user behavior – NO
  4. Usability report -NO

5. Google Website Optimizer

 

Google Website Optimizer is a free website testing and optimization tool that can help you improve the design and usability of your site. Google Website Optimizer can help you compare and test different website layouts by showing each one to a separate group of visitors. This way, you can analyze which design and specific elements inside your pages lead to higher conversion rates and need to be improved. Google Website Optimizer requires you to sign-up for a Google account. No analytics.

http://www.google.com/websiteoptimizer/

  1. Testing approach -Automatic
  2. Analytics -No
  3. Recording of user behavior – Yes
  4. Usability report -Yes

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